Striking Omnichannel Success

Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful ecommerce and retail strategies. According to Salesforce, it takes an average of six-eight touch points before a user becomes… Read More

Mobile Key To Omnichannel Loyalty By Brands

Loyalty programs have long been characterized by points, punch cards, generic discounts, and rewards based on spend. Although loyalty program membership is up, according got Retail TouchPoints, consumers overall engagement in traditional loyalty programs has declined consistently over the past four years. eMarketer also recently… Read More