Pinterest says to begin its first day of trading up 25% at $23.75. The platform is said to allow users to ‘pin’ posts to digital ‘boards’ on topics of interest. Pinterest stock has a market capitalization of US$52 billion and the company’s price-to-book ratio stands… Read More
Pinterest’s recent acquisition of crowd-sourced search engine Jelly marks a further expansion of its interactive search functions, such as Pinterest’s Lens which allows users to image-search for products. Global Web Index data highlights the important role that social plays in the product research phase of… Read More
When I arrived in the Middle East AdLand almost three years ago, the Olympics were just about to kick off in London and social media was a critical component of that process from the outset. In MENA, however, social media briefs were a separate, last-minute… Read More
