Predictions Archives - AM Marketing, Media, Advertising News in MENA

Of Hopes, Thoughts & Fears

As we brave the challenges of 2018, indicated to be among one of the tougher years on all counts, here is predicting what the rest of the year has in store. What follows are my hopes, thoughts and fears for the communications function over the… Read More

MENA Ad Spends Worsen Dropping To 18.6% This Year

7 years ago by Zeba MahmudAdvertising

The latest advertising expenditure forecasts by Zenith doesn’t spell good news for the region. The ad spends seems to have worsened with the agency forecasting an 18.6 percent drop in adspend in MENA this year, following 10.0 percent decline in 2016. The region’s decline should… Read More