UM MENA has promoted Rasha Rteil to Head of Product, MENAT. In her new role, Ms Rteil will lead the agency’s agenda to transform its product, people and partnerships. She will pilot and steer the agency’s product solutions by providing inputs on the industry developments… Read More
A Decemberish Thursday 7:15 PM, a few decaffeinated espressos, and a mouthful of Hershey’s kisses as we concluded a decent 2017 and a perplexing 2018… But there we were, investigating the status quo of our clients’ business across 14 offices and examining the region’s media… Read More
Media tattlers and the know-it-all Madmen talk about fluid consumer expectations, but have they rolled up their sleeves and begun walking the talk yet? Why are media agencies solely accused for not taking this model into action? Rewinding a few years back to the haunting… Read More
