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A Look Back To Look Ahead: 2020 Resolutions for Brands and Retailers

A Look Back To Look Ahead: 2020 Resolutions for Brands and Retailers

5 months ago by Thierry NicaultContributors

A wise person once said that hindsight is 20/20. In most aspects of our life and business, this statement holds true. But when it comes to predicting future shopping trends, we have a trick up our sleeve: data. Based on the shopping activity of over… Read More

Babyshop Celebrates Parenthood On Mother’s Day

Babyshop Celebrates Parenthood On Mother’s Day

2 years ago by Sana MahmudAdvertising

To kickoff this year’s Mother’s Day in the Middle East, Middle East retailer Babyshop, along with its agency, FP7 DXB, has created a new Arabic word – Al Umobuwah. Arabic contains a variety of words that stem from paternal-centered roots, including the word for ‘parenthood’.… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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