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Vatche Keverian

Catch The Arab Consumers Before They Change

Catch The Arab Consumers Before They Change

6 years ago by Vatche KeverianAdvertising

In the third annual consumer-centric report, J. Walter Thompson Intelligence MENA highlights the changes that will have direct impact on the consumption model in the Arab world in 2015. A significant takeout from the trend report is that ‘betterment’ is the key driver. As Mennah… Read More

J. Walter Thompson Egypt Wins First Ever Titanium Lion For ‘Abla Fahita’ In MENA

J. Walter Thompson Egypt Wins First Ever Titanium Lion For ‘Abla Fahita’ In MENA

6 years ago by Sana MahmudAdvertising

JWT Entertainment in Cairo, part of the J. Walter Thompson Company in the Middle East and Africa, bagged a coveted Titanium Lion award at the Cannes Lions Festival of Creativity, for Abla Fahita. “Egypt is a cradle of Arab culture and our Cairo team has… Read More

J. Walter Thompson Appoints Camille Haddad As New KSA CEO

J. Walter Thompson Appoints Camille Haddad As New KSA CEO

6 years ago by AM News DeskAdvertising

Marketing communications brand, J. Walter Thompson has announced the key appointment of award winning Camille Haddad to CEO for the company’s operations in Saudi Arabia, effective immediately. Post the appointment, both the Riyadh and Jeddah offices will be reporting into Mr Haddad. The promotion will… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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