Waseem Afzal Archives - AM Marketing, Media, Advertising News in MENA

OMD UAE Reorganizes Senior Leadership Team

OMD UAE has made several changes to its structure. After creating the new role of strategic marketing investors (SMIs) to reshape the traditional ‘planning’ and ‘buying’ divisions and encourage a deeper level of singular accountability, the company has now reorganized its various disciplines and appointed… Read More

Personalization & Native Key To Luxury Brands Marketing

10 years ago by Sana MahmudDigital

As the digital infrastructure of the region keeps growing, the bandwidth of the connections allows the deployment of new strategies. Brands, including luxury brands, try to re-produce the in-store experience through purpose-designed sites. People use a combination of online channels to research the product they… Read More