Xerox Archives - AM Marketing, Media, Advertising News in MENA

10 Qs To Pui-Chi Li On Marketing In Tech & MEA Women Leaders

The Middle East & Africa (MEA) is among one of the most important regions in Xerox’ global scheme of things. “Especially the GCC”, as per Pui-Chi Li, the head of marketing for MEA. In a conversation with Arabian Marketer, she reminds the Gulf is recognized… Read More

Six Ways To Grow By Thinking Differently About Business

8 years ago by Lawrence LeeContributors

In the age of digital disruption, every company needs to think differently about their business – both to grow beyond their core markets, and to head off competition from new entrants. But often the exact skills that helped companies succeed in the past prevent them… Read More