TBWA\Raad Dominates Promo & Activation Lynx Shortlist

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It is a TBWA\Raad show again in the Promo & Activation Lynx category at the Dubai Lynx International Festival of Creativity. This year, the category has 22 entries that have made it to the shortlist and TBWA\Raad has 12 of these.

The agency’s work done for Nissan, McDonald’s, Connect and Amnesty International has been shortlisted by the jurors.

BBDO Pakistan Lahore has four entries in the shortlist for its work done for UN Women and for PepsiCo.

McCann Mumbai has three entries shortlisted for its work done for Ministry Of Public Health, Afghanistan.

Other shortlisted agencies include FP7/Dxb Dubai, J. Walter Thompson Cairo and OgilvyOne Dubai.

The details of shortlisted entries are:

TitleAdvertiserEntrantCountryIdea
Bridal UniformUN Women PakistanBBDO Pakistan LahorePakistanBBDO Pakistan Lahore
Bridal UniformUN Women PakistanBBDO Pakistan LahorePakistanBBDO Pakistan Lahore
Bridal UniformUN Women PakistanBBDO Pakistan LahorePakistanBBDO Pakistan Lahore
Sting "Remake The Boxer"PepsiCoBBDO Pakistan LahorePakistanBBDO Pakistan Lahore
The Dullest Ad In History For The Least Active Kids In HistoryOMOFP7/Dxb DubaiUAEFP7/Dxb Dubai
Vodafone - Make It RainVodafone EgyptJ. Walter Thompson CairoEgyptJ. Walter Thompson Cairo
Immunity CharmMinistry Of Public Health, AfghanistanMcCann India MumbaiIndiaMcCann Health New Delhi / McCann India Mumbai
Immunity CharmMinistry Of Public Health, AfghanistanMcCann India MumbaiIndiaMcCann Health New Delhi / McCann India Mumbai
Immunity CharmMinistry Of Public Health, AfghanistanMcCann India MumbaiIndiaMcCann Health New Delhi / McCann India Mumbai
Reimagine Zahra's WorldUNHCROgilvyOne DubaiUAEOgilvyone Dubai
CamelpowerNissanTBWA\Raad DubaiUAETBWA\Raad Dubai
The PromoticonMcDonald'sTBWA\Raad DubaiUAETBWA\Raad Dubai
Slow TrendsConnectTBWA\Raad DubaiUAETBWA\Raad Dubai
#ShedrivesNissan Saudi ArabiaTBWA\Raad DubaiUAETBWA\Raad Dubai
Skins Of PeaceAmnesty InternationalTBWA\Raad DubaiUAETBWA\Raad Dubai
Skins Of PeaceAmnesty InternationalTBWA\Raad DubaiUAETBWA\Raad Dubai
#ShedrivesNissan Saudi ArabiaTBWA\Raad DubaiUAETBWA\Raad Dubai
The PromoticonMcDonald'sTBWA\Raad DubaiUAETBWA\Raad Dubai
Slow TrendsConnectTBWA\Raad DubaiUAETBWA\Raad Dubai
#ShedrivesNissan Saudi ArabiaTBWA\Raad DubaiUAETBWA\Raad Dubai
CamelpowerNissanTBWA\Raad DubaiUAETBWA\Raad Dubai
Slow TrendsConnectTBWA\Raad DubaiUAETBWA\Raad Dubai

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No stranger to the Middle East region, Zeba Mahmud spent her initial years in Saudi Arabia. Her academic and career journey took her to the highly competitive media scene in India, where her forte has been in current affairs and education. The driving force behind AM Media Corp, as its Editor-in-Chief and CEO, Zeba's mandate is to present the marketing and media growth story, education and startup ecosystem of Middle East & North Africa. Zeba is based in Dubai, where she lives with her husband and daughter.

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