The Radio and Audio Lynx category at the Dubai Lynx International Festival of Creativity will see a total of 14 entries winning any metals.
All the work in the category this year, that was expanded to recognize audio advertising done beyond just radio, has been from UAE agencies.
TBWA\Raad has nabbed half of the overall shortlisted entries for its work done for Nissan, AWR Arabian Automobiles and Louvre Abu Dhabi.
FP7/ Dubai’s work for Hearlife Clinic has secured three places in the shortlist.
Commonwealth//McCann Dubai and Memac Ogilvy & Mather Dubai each have two shortlists in the category.
The details of shortlisted entries are:
Title | Advertiser | Entrant | Country | Idea |
---|---|---|---|---|
Auto-Complete Radio | Chevrolet | Commonwealth//McCann Dubai | UAE | Commonwealth//McCann Dubai |
Auto-Complete Radio | Chevrolet | Commonwealth//McCann Dubai | UAE | Commonwealth//McCann Dubai |
Birds | Hearlife Clinic | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
Crickets | Hearlife Clinic | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
Dolphins | Hearlife Clinic | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
Hitchcock | Volkswagen Middle East | Memac Ogilvy & Mather Dubai | UAE | Memac Ogilvy & Mather Dubai |
Spielberg | Volkswagen Middle East | Memac Ogilvy & Mather Dubai | UAE | Memac Ogilvy & Mather Dubai |
Morgan Freeman | AWR Arabian Automobiles | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
Liam Neeson | AWR Arabian Automobiles | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
Titanic | Nissan | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
Napoleon | Nissan | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
Morgan Freeman | AWR Arabian Automobiles | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
Highway Gallery | Louvre Abu Dhabi | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
Highway Gallery | Louvre Abu Dhabi | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |