TBWA\Raad Leads MENA Shortlists In Cannes Lions Experience Track

The Cannes Lions International Festival of Creativity 2018 has unveiled the shortlists in the Experience Track. This is the first year for both the categories –– Brand Experience & Activation Lions and Creative eCommerce Lions –– included in this track.

Four In Brand Experience & Activation Lions Shortlist
In the Brand Experience & Activation Lions, MENA has secured four shortlists.

TBWA\Raad leads the list with three entries. These include ‘Camelpower’ for Nissan Middle East, ‘Skins of Peace’ for Amnesty International and Highway Gallery for Louvre Abu Dhabi.

Saudi Arabia has also scored a shortlist in the category with FP7/Riyadh’s ‘The Woman Behind The Veil’ for Al Rajhi Bank.

Creative eCommerce Lions
There are no shortlists from MENA in the Creative eCommerce Lions.

Cannes Lions has designed Experience Track to focus on the powerful brand currency of intelligent customers’ journeys and immersive experiences – captivating audiences at every touch point.

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