TBWA\RAAD appoints Joe Lahham as its Managing Director who will be leading the Dubai operations of the agency, effective immediately.
He 16 years’ experience working on multidisciplinary assignments in the MENA region and Europe. During the course of his career, he has accumulated knowledge in integrated communication, strategy, marketing, digital, innovation and was involved in launching two major telecom operators in the region (du, VIVA) as well as three start up offices.
“TBWA has an established strategy of growing and elevating talent from within. Throughout the years, Mr Lahham has proven unrivalled commitment and dedication to our clients and their brands, in addition to great leadership that did not shadow his generous team spirit,” noted Reda Raad, Group CEO at TBWA\RAAD.
Mr Lahham joined TBWA\RAAD in 2013 as a Group Account Director. Prior to that, he worked with Wieden+Kennedy Amsterdam and Dubai as a Regional Account Director on GE MENAT, as well as GREY and Leo Burnett.
Mr Lahham expressed, “I am thrilled to take on this new role and looking forward to exploring new opportunities while continuing to deliver disruptive work that drives exponential business growth for our clients and their brands.”