TBWA\Raad selects Under Armour to lead the creative advertising for its Middle East brand campaign. “We are looking to disrupt the Middle East market and take sports industry communication to a whole new level in the region. With this in mind, we decided to partner… Read More
TBWA\RAAD appoints Joe Lahham as its Managing Director who will be leading the Dubai operations of the agency, effective immediately. He 16 years’ experience working on multidisciplinary assignments in the MENA region and Europe. During the course of his career, he has accumulated knowledge in… Read More
Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald’s in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing… Read More
June 5 is celebrated as World Environment Day – a day dedicated to focusing efforts of the governments, businesses and citizens on pressing environmental issues. This year World Environment Day’s theme was biodiversity — a call to action to combat the accelerating species loss and… Read More
After its successful launch in France, TBWA\RAAD is now expanding its new service ‘Livebosses’ in the Middle East. The service provides CEOs and business leaders an online voice to effectively communicate to employees and other stakeholders. We all acknowledge the fundamental role of communication when… Read More
Careem has embarked on a global campaign that communicates its new positioning and reinforces its brand purpose with the message ‘Start Something’. Created by Careem’s agency of record, TBWA\Raad, the campaign will run in 12 markets across the Middle East & North Africa (MENA) region.… Read More
After a massive start for the Middle East & North Africa (MENA) region, with Impact BBDO winning a Grand Prix in the Print & Publishing Lions category, Cannes Lions International Festival of Creativity announced five more category shortlists on day two. These included Social &… Read More
The Warc Awards 2019 saw agencies winning a total of four Golds, four Silvers and five Bronzes apart from two Special Awards and a Grand Prix in the Effective Content Strategy category. This is the final category in this year’s Warc Awards, a global search… Read More
