TK Elevator (TKE) launches its new global brand, TKE as result of the change in ownership that took place mid of last year.
“The new TKE brand allows the independent company to further expand. It’s a great opportunity to strengthen our market positioning and technology leadership in next generation mobility services. With the recent integration of our cloud based digital platform MAX into all kinds of new elevator and escalator systems, we have made a significant step towards digitalization of our products and services. This has established a new quality standard in urban mobility solutions. On the other hand, the brand TKE allows us to consolidate decades of tradition, engineering know how and success,” stated Peter Walker, CEO, TKE.
Designed to work effortlessly across all digital and physical channels, the new brand identity refers to the sunrise’s atmosphere of energy and optimism. The warm, vibrant color palette, the typography and the logo all signalize motion, positivity and speed. This creates an ideal environment for representing a certain spirit of empowerment, autonomy and premium technology excellence. The new TKE brand reflects the company’s commitment to transform people’s lives through smart and seamless mobility solutions, explains the agency.
The TKE business line assures to continue to be the service business which currently maintains around 1.4 million elevator and escalator units with the help of 24,000 service technicians globally.
The TKE product portfolio claims to cover a wide range of products, from commodity elevators for residential and commercial buildings to the skyscrapers such as One World Trade Center in New York. Besides elevators, its portfolio also covers escalators and moving walks, passenger boarding bridges, stair and platform lifts as well as tailored service solutions for all products thus covering a broad spectrum of urban mobility.
“Over the last year, TKE has successfully diversified and scaled its service offerings while broadening its global footprint. Our new brand identity even better reflects our strong legacy of achievement. It also significantly underscores our goal as a people centric service brand that leads the elevator industry and acts as a forerunner regarding digital solutions,” concluded Mr Walker.
