The Tunisian Ministry of Tourism and Handicrafts has launched the second installment of its 2016 tourism campaign ‘Tounes Like’, meaning ‘Tunisia is Yours’. The new message is ‘Chantons la Tunisie’, which translates as ‘Sing Tunisia’.
The video created by J. Walter Thompson Tunis features a peaceful message about the country through a classic song by a Tunisian pop singer Slah Mosbah, performed by his son, Sabri Mosbah. The aim was to promote local tourism and discovering extraordinary sights that are still unknown to many Tunisians and strengthening their pride in their homeland.
Credit:
Client: the Tunisian Ministry of Tourism and Handicrafts
Creative Director: Ahmed Elzoghlami
Associate Creative Director: Bakkouch Mohamed Salah / Guitouni Safa
Art Director: Ahmed Ben Abdelghafar
Copywriter: Mouna Guedria
Account Manager: Mohamed Ali Faker
Business Director: Ahmed Mahjoub
TV Producer: Walid Ayari
Production House: Propaganda
DOP: Hazem Berebah
Director: Amine Lakhnech
