Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report. Zenith predicts that ad spend in Iran will grow by USD 713 million between 2017 and 2020, to reach USD… Read More
Orange trailed market players such as Ooredoo and Tunisie Telecom significantly in launching its 4G services in Tunisia. In an attempt to up its efforts to engage the youth, that comprise the majority of the potential subscribers in the market, Orange resorted to content marketing in the… Read More
The Tunisian Ministry of Tourism and Handicrafts has launched the second installment of its 2016 tourism campaign ‘Tounes Like’, meaning ‘Tunisia is Yours’. The new message is ‘Chantons la Tunisie’, which translates as ‘Sing Tunisia’. The video created by J. Walter Thompson Tunis features a peaceful message about the country… Read More
Legitimate pay TV operators in the Middle East and North Africa (MENA) region are increasingly relying on exclusive content rights to gain subscribers. This is especially true for satellite TV platforms such as beIN and OSN. Despite various hurdles, the number of pay TV homes… Read More
It may have been disheartening to see only one entry shortlisted in Mobile Lions at the Cannes Lions International Festival of Creativity considering that the Middle East and North Africa (MENA) region is seen as one of the fastest growing mobile markets. But the saving… Read More
Considering the smartphone penetration in the Middle East and North Africa (MENA) region and the growth that mobile has seen in various markets where the likes of UAE, KSA, Egypt are leading global trends, the Mobile Lions shortlist at the Cannes Lions International Festival of Creativity… Read More
With the recent terror attacks and announcement of tighter visa rules, countries in the MENA region Tunisia and Egypt seemed to have suffered, bringing a decline in visitors to the countries. This analysis was revealed by Sojern, a performance marketing platform for travel brands in… Read More
The Tunisian team topped the Global Mobile App Challenge that took place following the Mobile World Congress in Barcelona. The competition, supported by Ooredoo, saw a total of 24 teams from 18 countries competing. An impressive seven teams from the Arab world took part, representing… Read More
