Broadcasters will now be able to stream their shows to Arabsat viewers around the world after the organization will establish a satellite uplink-platform from twofour54 Abu Dhabi.
The agreement will see Arabsat and twofour54 launch a new set of satellite TV channels on the Arabsat Badr-4 satellite.
The agreement with Arabsat offers twofour54 partners and broadcasters across the region the ability to distribute content directly from the free zone.
“twofour54 is a remarkable community of content creators from across the world and from every part of the media industry. Arabsat is proud to expand its broadcasting partnership portfolio by launching our new bouquet on Arabsat Badr-4 satellite from there, enabling new premium capabilities and quality of service for our clients in MENA, as well as empowering twofour54’s clients to reach MENA, Europe and beyond. This all forms part of our development strategy for our Hotspot at 26º East,” said Eng. Khalid Balkheyour, Arabsat President & CEO.
The satellite TV sector within the Middle East & North Africa (MENA) region is undergoing change and witnessing more demand for the latest satellite broadcasting services. This is one of the reasons behind Arabsat and twofour54’s decision to work together on strengthening the satellite broadcasting market both in MENA and outside.
“The satellite uplink-platform at twofour54 is yet another example of the thriving media ecosystem that is being built in Abu Dhabi as well as the growing demand in the region for high-quality content,” said Maryam Eid AlMheiri, CEO of Media Zone Authority – Abu Dhabi and twofour54.
She explained that content creation is at the heart of everything done at twofour54 and this development allows it to play an important role in distribution as well.
“Arabsat has been serving the growing needs of the Arab world for more than 40 years and this service is yet another example of their commitment to the region. This uplink will provide great value to our existing partners as well as even more incentive to those looking to join our community in the future,” Ms AlMheiri added.
“Having an uplink at twofour54 is fantastic news for our business. It will save us so much valuable time now it is on our doorstep,” commented Quest Arabiya’s Head of Operations and Planning, George Baroudy.
