Hair Care brand, Vatika, has launched a campaign in the Middle East to encourage all to be positive and make the most out of their home quarantine. Vatika’s #InspiredByNature campaign suggests fun things that everyone can do at home and, it is centered around borrowing ideas from nature to entertain oneself. Through a series of fun videos released on YouTube and various social media platforms, as well as through partnerships with social media influencers, Vatika shares tips on how to think out of the box to keep oneself entertained during this difficult time.
One video shows how a married couple confined indoors during their wedding anniversary managing to make their day extra special by replicating a beach-front view at home. By connecting their TV screen to display a picturesque view of the seashore, and dressing up accordingly in beachside fashion, the wife quips, ‘To our first #StayHome Anniversary’. This sends a beautiful message that even a quarantine anniversary can be made memorable by planning these little make-believe situations.
Another video inspires viewers to use the extra time they have to finally devote time towards pampering their skin and hair with herbal packs—this particularly strikes a chord among younger generation who are normally out and about socializing and do not find time to pay attention to their hair amidst hectic social schedules.
“Quarantine fatigue is real. We are social creatures and prolonged periods of staying indoors without socializing with friends, colleagues and family can take a toll on mental health. We believe it is important to be positive and this is the message of our campaign, said Aashwi Verma, Senior Brand Manager, Vatika.
He added that they have collaborated with social media influencers in the Middle East to promote the campaign; and encouraged followers to interpret the hashtag #InspiredByNature and #StayHome in their own way, share their unique experiences on their channels and win Vatika hampers.
The campaign gained traction successfully by bringing in 5 million plus views across social media channels.
During a time when people around the world are experiencing cabin fever from being locked inside their homes, Vatika has shown a positive spirit through their campaign to cheer up everyone.
Ms Verma said, “These lockdown activities prove that special memories can still be created during a period of confusion, anxiety, and fear. The #InspiredByNature campaign encourages people to take a closer look at their surroundings, unleash their creative energies by sharing and participating in the campaign, and feel a sense of community and togetherness. “