UAE-based agency, Wallis Marketing Consultant, is appointed as the public relations agency for Hyundai Middle East and Africa. Starting this month the agency will handle the group’s media activity throughout Africa and the Middle East, including the GCC and Levant, as well as North Africa and parts of Sub-Saharan Africa.
Along with handling the core Hyundai model line, Wallis will also work closely with the automaker in establishing the new Genesis luxury brand.
“Hyundai is in a period of rapid expansion worldwide, both in the volume of cars we manufacture, and the range of models we offer worldwide. We are already the leading brand for passenger cars in the region, with strong sales throughout the region. As an independent agency with its roots in the region, Wallis offers us the combination of substance and regional knowledge to help us drive our continuing growth,” said Jim (James) Kim, Vice-President and Head, Hyundai Africa and Middle East.
Wallis Marketing Consultants was established in Dubai in 1999, and currently holds offices and representatives in several key regional markets.
“We offer our clients a clear focus on the region, and have a deep understanding of the media landscape in both English and Arabic. Our clients appreciate that we can offer them day-to-day public relations support and strategic counsel of direct relevance to local markets,” said Michael Wallis, Managing Partner, Wallis Marketing Consultants.
“We are joining Hyundai at an exciting time. The company has achieved huge success with its existing line of passenger cars and SUV models, and 2016 will see two landmark developments – the repositioning of the luxury Genesis models as a stand-alone brand, and the launch of the IONIQ, the first low-emissions car to offer a choice of three powertrains: hybrid, plug-in, and full-electric. We look forward to telling Hyundai ‘s story in Africa and the Middle East,” added Mr Wallis.
