Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the royal decree enabling women to drive in the Kingdom of Saudi Arabia. Six months after the lift on the driving ban was announced, according to data from YouGov BrandIndex,… Read More
The use of driverless technology in mainstream models and an accelerating push towards electrified drivetrains form the two top trends for the auto industry in 2018, according to Mike Song, Hyundai’s Head of Operations for Middle East & Africa (MEA). Autonomous technology is already a… Read More
To say that the overall sentiment in context to the Saudi royal decree that allows women to drive cars in the Kingdom would an understatement of sorts. This is vindicated further in a Kantar TNS report that looked to understand the early sentiment of Saudi… Read More
UAE-based agency, Wallis Marketing Consultant, is appointed as the public relations agency for Hyundai Middle East and Africa. Starting this month the agency will handle the group’s media activity throughout Africa and the Middle East, including the GCC and Levant, as well as North Africa… Read More
“Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone…” Thus crooned Bob Dylan. By now, even my 10-year-old nephew acknowledges that our region is sailing into murky… Read More
