Warc has launched Warc for Advertisers a new site experience that it says is designed to help brand owners to deliver more effective marketing.
“At Warc, we constantly strive to help our customers to deliver more effective marketing. We already work with over 200 brands and they’ve told us they need faster access to key category and channel insights, relevant case studies and authoritative answers to key strategic questions to help their brand stand out,” said Paul Coxhill, Managing Director, Warc.
Specifically developed for advertisers, the digital experience will give marketers a category-tailored view of what’s working in their sector. Warc for Advertisers is sourced from 75,000 best practice, research, insights and case study papers on marketing effectiveness. It aims to provide brand owners with a category-focused feed, a new category campaign data tool to benchmark work against effective campaigns and access to Evidence Reports that pool research and insights.
“Warc for Advertisers is our response to that challenge. It is a digital space dedicated to helping advertisers prove their marketing plan’s effectiveness, persuade with powerful insights, and prosper with knowledge as they navigate through the latest category and media shifts,” Mr Coxhill added.