The Dubai International Film Festival (DIFF) is adopting a new strategy to support the growth and evolution of the film and content industries in the region.
The strategic shift aims to embrace the changes taking place in the region’s creative and entertainment landscape. The new strategy also seeks to leverage the emergence of new talent and new technologies that are transforming the content landscape in the region.
DIFF will occur every two years with the 15th edition, which will reflect DIFF’s changed strategy, to be hosted in Dubai in 2019.
“DIFF has established Dubai as a world-class destination in the film and content industry. It serves as a platform to promote cultural understanding between the region and the world, as well as the development of the local and regional film industry, giving the opportunity to many ambitious film makers to shine,” said Jamal Al Sharif, Chairman Dubai Film and TV Commission.
He explained that with the changes taking place both in the regional and global movie-making and content industry, the objective is to redefine the DIFF’s approach towards nurturing growth, creativity and talent.
“Innovative new approaches and technologies are transforming the distribution of content and the craft of movie-making. As a forward-thinking player in the global film industry, DIFF seeks to embrace the future of the industry through this strategic shift,” he said.
DIFF has celebrated cinema over the past 14 years, with almost 2,000 screenings including 500 films from the Arab world, helped more than 300 films from the region reach completion, facilitated funding and partnership for a further 140, supported more than 200 talented Arab filmmakers through the Festival’s Muhr Awards, and driven tourism across the city.
