YouTube released its 2022 end of year Ads and trends Leaderboards, the annual list that celebrates the top ten most-loved videos on YouTube for the period of January 11th, 2021 until October 31st 2022.
The top 10 ads show how creativity is more important than ever and becoming much more relevant to performance advertising.
This year’s top spot goes to Amazon and its Super Bowl campaign for Alexa. Telecom Egypt (WE) comes in at number two with musical phone calls ad. And the gaming category rounds out the top 3 with a Clash of Clans ad.
2022 Ads Insights:
“Creative is more important than ever and becoming much more relevant to performance advertising. On YouTube brands are crafting content that viewers don’t want to stop watching –layered with practical and beautifully visualized product details and differentiators,” said Maria Perazzo, Creative Director at Google. “Taking the concept of ‘brandformance’ to a new level – an updated strategy well suited for the non-linear media world where optimization is about adding function to great storytelling to drive action, without killing the creative.”
