The jurors at the Cannes Lions International Festival of Creativity have given out a total of 60 shortlists in the Product Design Lions category.
The Middle East & Africa (MENA) region has only two entries that have made the cut in the shortlist.
These include Y&R’s entry ‘The Life Saving Scarecrow’ for Varuna Pumps and The Classic Partnership Advertising’s ‘Footnote for the Breast’ for Medcare Women & Children Hospital.
The winners will be announced on June 21, 2017.
With a strong academic and co-curricular background, Asma Wangde’s strength is in passionate execution of the task at hand with a sharp eye for detail and curiosity to know the world around. Her experience at the consultancy department of Grant Thornton Kuwait, where she worked for three years, enables her to focus on in-depth research and presenting news and developments in a simple manner. Having spent more than 20 years in Kuwait, she is well aware of the trends in the Arabian marketing and advertising world. This, along with her background in finance, allows her to bring an out-of-the-box perspective to The Arabian Marketer.