It’s well over half of online adults who are visiting the cinema at least once a month and, as per data from Global Web Index (GWI), the ads that these cinemagoers see at the cinema are a significant brand discovery route.
Nearly 23 percent from this group say they find new brands from ads they see in the cinema. And though the oldest digital consumers may be the least likely to be regular cinemagoers, those who do visit the cinema often are almost as likely as their younger counterparts to be discovering new brands from cinema ads.
All this gives some context to the impressive levels of ad-spend that the cinema industry commands and why, despite the rise of high-quality film streaming, this ad-space will remain enticing for brands.
