The vast majority of online adults are multi-device users in terms of ownership and usage, according to a Global Web Index survey. This is the audience that is moving between screens throughout the day. This trend is strongest in mature markets. The fact that PCs/laptops were particularly integral to the development of the internet in markets of this nature is a key reason behind this.
At the other end of the spectrum, 15 percent of online adults are using the internet via no other device than a mobile. These mobile-only users are most common in fast-growth markets, which occupy 13 of the top 15 places. That’s a direct result of mobiles having been more fundamental to the internet’s evolution in these places, and that these devices have allowed some people to come online who might otherwise have lacked the necessary resource or infrastructure.
