The jurors at the Cannes Lions International Festival of Creativity have given out a total of 60 shortlists in the Product Design Lions category. The Middle East & Africa (MENA) region has only two entries that have made the cut in the shortlist. These include… Read More
The Print & Publishing Lions set aside a total of 397 entries in its shortlist. The Middle East & North Africa (MENA) region has fared very well in the category with a haul of 43 shortlists. Impact BBDO has taken a large share of this… Read More
Cognitev, formerly known as MENA Commerce, has undertaken a comprehensive rebranding effort. As a technology company that now concentrates more on marketing from a semantic point of view, the rebranding consists of four key changes. In addition to a revamped approach, along with a new… Read More
Video On Demand service, Starz Play, has partnered with Ooredoo Algeria, providing its service to Ooredoo Algeria customers for the first time. The partnership will allow Ooredoo Algeria customers access to a 30-day free trial to Starz Play, with a library comprising Hollywood movies, same-day-as-the-US… Read More
Magna in partnership with Twitter conducted a scientific media trial examining the location of video ads within a social environment. The resulting report, ‘The Art of the Takeover: Optimizing What Consumers See First’, reveals best practices for in-feed advertising as well as guidelines for utilizing… Read More
As Snap Inc gets aggressive in the Middle East & North Africa (MENA) region, it has support from several media owners for its new platform – Discover. MBC is one of these, being among the first in the region targeting snapchatters with localized content. MBC… Read More
In line with the previously announced business strategy, Ericsson in Market Area Middle East and Africa (MEA) has taken on board Wojciech Bajda as Head of Ericsson in Gulf Council Countries (GCC) and Global Customer Unit (GCU) Zain and a member of the Market Area’s… Read More
Many believe that Ramadan is associated with slowing down of operations, fewer work hours and general loss of effectiveness. Yet research by Oxford Strategic Consulting (OSC) indicates that changing work models are becoming more hospitable to the Ramadan work schedule. The study advises that business… Read More
Dubai Studio City, a hub for the broadcasting, media production, film, music and entertainment sectors, participated at the recently concluded Broadcast Asia 2017 conference in Singapore. The three-day event, which kicked off on May 23, 2017, convened over 17,000 global experts, entrepreneurs, professionals, and practitioners… Read More
Volvo Cars and Google have entered into a partnership to develop the next generation of in-car infotainment and connectivity solution based on Android, offering access to a wide array of apps and services. It will launch on new Volvo models within two years. The partnership… Read More
