Bruce Clay Inc. (BCI), a global internet marketing optimization company with over 1,500 digital experts working across nine countries, has launched operations in Dubai, UAE. BCI specializes in a range of services including search engine optimization (SEO), pay-per-click (PPC) advertising management, SEO-friendly web design and information architecture and social media and conversion rate optimization services. The new office will enable BCI to establish a stronger presence in the region and provide local support to its many UAE-based clients.
“It’s a pleasure to launch our operations in Dubai, the online marketing hub. Increasingly, clients are looking for global expertise so establishing a local office was a natural progression to strengthen our existence in the world. Over the years, we’ve helped businesses reinforce and optimize their presence through our structured SEO and PPC practices. We are hoping to enhance these partnerships in the Middle East through our physical presence in the region. The launch in Dubai is a testimony of delivering value for our clients,” commented James Gaubert, General Manager, BCI on the launch of its new operations in the Middle East.
Digital advertising is one of the largest methods of advertising in the world and the Middle East, particularly UAE is catching up with the trend. Research indicates that the digital ad spend in the nation is increasing at 37 percent per year to reach an astounding USD 1 billion in 2017. The increase in digital advertising reflects an aggressive marketing strategy that brands have adopted to target the online mobile consumer.
“The opportunity to expand our brand and to bring our SEO methodology and PPC expertise into the Middle East has been planned for a long time. We are happy to be expanding services into this area. This is a move that will help us better serve our regional clients,” said Bruce Clay, President and Founder, BCI.
Operating out of its office in Dubai, BCI, the Google AdWords certified company uses its proprietary SEOToolSetTM to provide an entire gamut of services, ranging from keyword selection, creative development of text ads and rich media campaigns, landing page optimization and bid management.
“Digital advertising in the form of SEO & PPC is becoming increasingly effective as the ability to track and understand user’s browsing behavior continues to advance. Dubai is a competitive market and every company is online in one way or another. However, it is the right set of tools that lands you on the first page of Google and drives the right traffic to your website. At Bruce Clay we apply a scientific methodology to create the awareness your brand seeks. Marketers can focus efforts on building long-term brand awareness, recall and lift, rather than just driving short-term conversions. In addition, digital advertising is cost-effective and the production cost is low. This makes it a hit with most of the brands,” concluded Mr Gaubert.
With over 19 years of generating traffic, Bruce Clay, Inc. clientele’s includes the likes of Disney, Johnson& Johnson, Saudi Telecom, Bateel, FCA and many more.