For iPhone Owners, Apple Stays Top Choice For Next Phone

It is well known that Apple has a highly loyal customer base, but a GWI survey underlines just how many current iPhone owners are likely to stick with the brand when they next buy or upgrade their mobile.

An overwhelming 83 percent of iPhone owners say they want another iPhone. That puts this audience 2x ahead of the average, with just three in 10 saying that Samsung would be one of their top choices – representing a 30 percent under-index.

Equally important is that 60 percent of current iPhone owners say they plan to upgrade their handset in the next 12 months, which is promising news for the launch of the much-anticipated iPhone8.
GWI iPhones

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