Every year Google has its own way to celebrate the New Year with the popular Google doodle. The year 2016 asserted uncertainty as the new normal, and will be remembered as the year when some historic developments challenged everything people take for granted or that people believe in. As the year comes to an end, Google Doodle set the message of awaiting a New Year with balloons waiting to drop.
With the New Year ushering in, the balloons began dropping on the Google doodle at the strike of midnight, the move also marked another slew of New Year resolutions, new targets and fresh energy waiting to kick off the year. For the media, marketing and advertising industry, the case will be no different. A year that was tough more so in the Middle East and North Africa (MENA) region, is expected to be even tougher in the year ahead. But 2017 is the litmus test. Sound strategies and the determination to survive will be tested in equal measure and the most adaptable will survive.
As the ball drops, or balloons drop, as is the case with Google, both the celebration and preparation for the New Year have begun.