As Dubai Lynx International Festival of Creativity kicks off, the first set of shortlists have been announced. In the Branded Content & Entertainment Lynx categories, 25 pieces of work have made it to the shortlist.
Impact BBDO, including work from BBDO Pakistan, leads the shortlist tally with six entries in the shortlist. TBWA\Raad has five shortlists & Y&R has four.
Media agencies such as Havas Media, Mindshare and Mediacom and media platform Vice Arabia also have made it to the shortlist.
The details of shortlisted entries are:
| Title | Advertiser | Entrant | Country | Idea | Production |
|---|---|---|---|---|---|
| Sting "Remake The Boxer" | PepsiCo | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore | Lashari Films Lahore |
| #Urdupoeatry | Kashmir Cooking Oils & Banaspati | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore | |
| #Changetheclap | Asia Pacific Transgender Network | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore | Rocketman Films Lahore |
| Sting "Remake The Boxer" | PepsiCo | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore | Lashari Films Lahore |
| An Ode To Arab Feminism | Mashrou' Leila | FP7/Bey Beirut | Lebanon | FP7/Bey Beirut | Clandestino Films Beirut |
| Imagine Dubai | DCTCM - Dubai Corporation For Tourism And Commerce Marketing | Havas Media Middle East Dubai | UAE | Havas Media Paris / Universal Music Group & Brands London | Joseph Kahn New York |
| Imagine Dubai | DCTCM - Dubai Corporation For Tourism And Commerce Marketing | Havas Media Middle East Dubai | UAE | Havas Media Paris / Universal Music Group & Brands London | Joseph Kahn New York |
| Imagine Dubai | DCTCM - Dubai Corporation For Tourism And Commerce Marketing | Havas Media Middle East Dubai | UAE | Havas Media Paris / Universal Music Group & Brands London | Joseph Kahn New York |
| Pepsi Ramadan - The Ad You Can't Watch Alone! | PepsiCo | Impact BBDO Cairo | Egypt | Impact Bbdo Cairo | The Talkies Cairo |
| Pepsi Ramadan - The Ad You Can't Watch Alone! | PepsiCo | Impact BBDO Cairo | Egypt | Impact Bbdo Cairo | The Talkies Cairo |
| Vodafone - Make It Rain | Vodafone Egypt | J. Walter Thompson Cairo | Egypt | J. Walter Thompson Cairo | Bigfoot Films Cairo |
| Vodafone - Make It Rain | Vodafone Egypt | J. Walter Thompson Cairo | Egypt | J. Walter Thompson Cairo | Bigfoot Films Cairo |
| Letoutthesour | Mars Wrigley Confectionary | Mediacom MENA Dubai | UAE | Mediacom Mena Dubai | |
| We Will Sing Love | Mobile Telecommunication Company (Zain) | Mindshare Dubai | UAE | Lots Of Joy Productions Kuwait | Lots Of Joy Productions Kuwait |
| The Special Shisha | American University Of Beirut Medical Center | TBWA\Raad Beirut | Lebanon | TBWA\Raad Beirut | |
| #Shedrives | Nissan Saudi Arabia | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai | Made In Saudi Films Jeddah |
| #Shedrives | Nissan Saudi Arabia | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai | Made In Saudi Films Jeddah |
| #Shedrives | Nissan Saudi Arabia | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai | Made In Saudi Films Jeddah |
| Camelpower | Nissan | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai | National Geographic Abu Dhabi / Stoked Beirut |
| We're Listening | Vice | Vice Arabia Dubai | UAE | Vice Arabia Dubai | Vice Arabia Dubai |
| We're Listening | Vice | Vice Arabia Dubai | UAE | Vice Arabia Dubai | Vice Arabia Dubai |
| Town Team: Our Fashion Is Gone | Town Team | Y&R Cairo | Egypt | Y&R Cairo | Maradona Giza |
| Town Team: Our Fashion Is Gone | Town Team | Y&R Cairo | Egypt | Y&R Cairo | Maradona Giza |
| One Book For Peace | Interreligious Council In Bosnia & Herzegovina | Y&R Dubai | UAE | Y&R Dubai | |
| Dubai Font | The Executive Council | Y&R Dubai | UAE | MCS/Action Dubai / Y&R Dubai |
