AM Marketing, Media, Advertising News in MENA
  • Home
  • Digital
  • Marketing
  • Advertising
  • Media
  • Opinion
    • AM Editorial
    • Contributors
  • Events
    • AM Events
  • JOBS
  • Print Issue

MediaCom

Duracell To Move Media Mandate To MediaCom MENA

Duracell To Move Media Mandate To MediaCom MENA

2 years ago by Sana MahmudAdvertising

MediaCom has been appointed as Duracell’s global media agency of record, following a competitive pitch. The development that covers 32 markets includes the Middle East & North Africa (MENA) region as well, in addition to the US, UK and China. MediaCom will take over the… Read More

Adidas Consolidates Global Media Brief With MediaCom

Adidas Consolidates Global Media Brief With MediaCom

4 years ago by AM News DeskAdvertising

For the first time in its history, adidas has consolidated its global media business with a single agency. As part of the brand’s drive behind its 2020 ‘Creating the New’ strategy, adidas will align all areas and territories with MediaCom to execute the holistic approach… Read More

Following Global Realignment, Mars Moves To MediaCom MENA

Following Global Realignment, Mars Moves To MediaCom MENA

4 years ago by Sana MahmudAdvertising

Mars Incorporated has appointed MediaCom to handle its media planning and buying duties across most of the company’s portfolio globally. The result follows a competitive pitch against Hearts and Science and Starcom. MediaCom MENA officials confirm to Arabian Marketer that with this global development, the… Read More

Shell Agency Overhaul: Four WPP Agencies Appointed To Roster

Shell Agency Overhaul: Four WPP Agencies Appointed To Roster

4 years ago by Zeba MahmudAdvertising

Shell has placed four WPP agencies on its eight-strong global ‘Creative Agency of the Future’ roster, and appointed WPP’s MediaCom to handle global media planning and buying, following a comprehensive pitch process. The WPP companies on the global roster, which covers strategy and planning, insight-led… Read More

25 Shortlisted In Branded Content & Entertainment Lynx

25 Shortlisted In Branded Content & Entertainment Lynx

4 years ago by Zeba MahmudAdvertising

As Dubai Lynx International Festival of Creativity kicks off, the first set of shortlists have been announced. In the Branded Content & Entertainment Lynx categories, 25 pieces of work have made it to the shortlist. Impact BBDO, including work from BBDO Pakistan, leads the shortlist… Read More

How GSK’s Digital-Only Approach Exceeded TV Performance

How GSK’s Digital-Only Approach Exceeded TV Performance

5 years ago by AM News DeskDigital

With portfolio of consumer healthcare brands including Sensodyne, Panadol, Parodontax, Otrivin and Voltaren, for GSK efficiently driving reach and achieving better penetration across markets such as KSA and UAE is imperative. However, that presents challenges in a region where more people spend time on digital… Read More

GroupM Portfolio Restructure May Take “Additional Time” To Reflect In MENA

GroupM Portfolio Restructure May Take “Additional Time” To Reflect In MENA

5 years ago by Zeba MahmudTop News

GroupM’s significant portfolio restructure that will merge two of its agencies – MEC and Maxus into a yet to be named entity will take some time before its takes shape in the Middle East & North Africa (MENA) region. “We are just beginning a transition… Read More

OMD, Starcom & MediaCom Take Top Spots At Dubai Lynx

OMD, Starcom & MediaCom Take Top Spots At Dubai Lynx

5 years ago by AM News DeskAdvertising

The media agencies’ performance at the Dubai Lynx International Festival of Creativity 2017 has seen three agencies shine – OMD Dubai, Starcom Riyadh and Mediacom Dubai. OMD Dubai takes the top spot this year, even as the agency had not entered any work in the… Read More

FP7, Memac Ogilvy, JWT, Mediacom Among Top Shortlisted In Media Lynx

FP7, Memac Ogilvy, JWT, Mediacom Among Top Shortlisted In Media Lynx

5 years ago by Zeba MahmudAdvertising

A total of 50 entries have made it to the Media Lynx category at the Dubai Lynx International Festival of Creativity 2017. Much as is seen in the other specialist categories, every year, in the media category as well, the larger portion of shortlisted work… Read More

UAE Is Fifth Most Awarded Country In Media: Gunn Report

5 years ago by Sana MahmudAdvertising

The year 2016 has been good for the region, particularly for the United Arab Emirates, in context to winning on the global and regional advertising stage. After being named number four in the Directory Big Won 2016, some more good news comes from the The… Read More

  • 1
  • 2
  • Next

Advertisement

Get AM Updates

  • Latest
  • Popular
  • Tags
  • 47% of UAE Residents Aim To Make Their Homes As Sustainable As Possible

    47% of UAE Residents Aim To Make Their Homes As Sustainable As Possible

    August 9, 2022
  • Snap Inc. Plans To Open Office In Qatar And Signs MoU With Qatar’s Government Communications Office

    Snap Inc. Plans To Open Office In Qatar And Signs MoU With Qatar’s Government Communications Office

    August 9, 2022
  • 500 Global Appoints Saskia Howard As Head Of Strategic Relations

    500 Global Appoints Saskia Howard As Head Of Strategic Relations

    August 4, 2022
  • Danube Home Signs Franchise Partnership With Hyvec Group To Enter Mauritius Market

    Danube Home Signs Franchise Partnership With Hyvec Group To Enter Mauritius Market

    August 3, 2022
  • Rêv Partners With Searchlight Capital Partners To Acquire Netspend Consumer Business

    Rêv Partners With Searchlight Capital Partners To Acquire Netspend Consumer Business

    August 3, 2022
  • QFC And Digital Poland Foundation Sign MoU

    QFC And Digital Poland Foundation Sign MoU

    August 2, 2022
  • Ma’an Social Incubator Introduces Cohort 7: ‘Entrepreneurship For Social Good’ Putting Sustainability At The Forefront

    Ma’an Social Incubator Introduces Cohort 7: ‘Entrepreneurship For Social Good’ Putting Sustainability At The Forefront

    August 2, 2022
  • Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    June 24, 2015
  • J. Walter Thompson Wins Integrated Lynx Grand Prix

    J. Walter Thompson Wins Integrated Lynx Grand Prix

    March 10, 2016
  • Cheil MENA Bags Design Lynx Grand Prix; Memac Ogilvy Has Highest Wins

    Cheil MENA Bags Design Lynx Grand Prix; Memac Ogilvy Has Highest Wins

    March 10, 2016
  • Grey MENA Appoints Mike Shackle As CCO

    Grey MENA Appoints Mike Shackle As CCO

    July 5, 2015
  • Women Centric Hashtags Trends This Week

    Women Centric Hashtags Trends This Week

    August 27, 2015
  • Du Gives Leo Burnett A High Lead In Film Craft Lynx Shortlist

    Du Gives Leo Burnett A High Lead In Film Craft Lynx Shortlist

    March 11, 2015
  • UM MENA Appoints Zadi Hobeika As New Digital Director

    UM MENA Appoints Zadi Hobeika As New Digital Director

    June 26, 2015

Tags

advertising Apple Cannes Lions Cannes Lions International Festival of Creativity Dentsu Aegis Network Digital Du Dubai Dubai Lynx Dubai Lynx International Festival of Creativity Editor's Pick Emirates NBD Facebook FP7/Dxb Global Web Index Google IMPACT BBDO Instagram J. Walter Thompson Leo Burnett LinkedIn Memac Ogilvy Mena Microsoft Middle East MIndshare Mobile OMD Omnicom Media Group Publicis Groupe Publicis Media Ramadan Samsung Saudi Arabia Snapchat Social Media TBWA/RAAD Twitter UAE Unilever Warc WPP Y&R Dubai YouGov YouTube

Follow Us

Tweets by @arabianmktr

About

The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

Quick Links

  • Contact Us
  • Privacy Statement
  • Terms of Use
Follow Us
Back To Top