Publicis Media has launched ‘Commerce’ as a Publicis Media global practice dedicated to spearheading a capability spanning commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global Brand President Michael Kahn, who will also serve as executive sponsor of the Commerce Practice.
Mr Nehme was formerly President of Commerce & Innovation for Publicis Media EMEA, where he drove the advancement of the commerce capability across the region with Starcom and Zenith, and for key global accounts such as L’Oréal, Nestlé, P&G and Samsung.
In this new role, he will be responsible for accelerating Commerce capability and talent and unlocking new opportunities. He will lead a team of dedicated regional Commerce leads in the Americas, EMEA and APAC regions and also deploy an agency-embedded talent model with commerce leads directly managing client strategy and implementation.
This group will focus on the areas of strategy and acceleration, media and investment and content and merchandising.
The capability will be part of an end-to-end solution within Publicis Groupe spanning Publicis.Sapient and Publicis Communications to bring together technology infrastructure, media and creative into a single offering.
“Commerce is a massive growth opportunity for our business and the industry-at-large. Ali’s deep expertise and experience guiding commerce strategy and capabilities for key agencies and their clients will help us effectively lead and manage the intersection of media and commerce to maximize brand sales online and across marketplaces,” said Steve King, Chief Executive Officer, Publicis Media.