Hug Digital’s winning spree continues with two more businesses — the social media management of Misr Italia and Shell Egypt’s social listening and research.
The Misr Italia win comes on the back of a multi-agency pitch process. Misr Italia is an Egyptian real estate and tourism developer with a diverse range of projects throughout the country. “Misr Italia is always keen on choosing partners with the highest standards of expertise. Joining forces with hug digital, a local and regional market expert agency well aware of our corporate identity and our target audience’s’ behavior and latest social media trends. We trust that they will lead our business forward in reaching a wider range of potential customers on all our digital media platforms to solidify our place in the real estate market,” said Karim Al Assal, Commercial VP of Misr Italia.
Hug Digital will be handling social media management of Misr Italia’s various entities including its flagship project, La Nuova Vista, as well as Cairo Business Park, and second home projects in Sokhna and Sahel among others, in addition to the Misr Italia corporate communications. The full extent of the services encompasses handling the various brands’ social assets, content creation, full-fledged digital campaigns, development, media as well as research and social listening.
“Never has the time been better for brands to consider digital as the place to be. We at Hug Digital are fully committed to a philosophy that focuses on providing our clients with 360-degree approaches that link the offline to the online and create an approach which leads to increased brand recognition, established online positioning and ultimately, an overall better business performance,” stated Ramy Kandil, Social Media Director at Hug Digital.
With Shell Egypt, Hug Digital has signed for an ongoing social listening & research project through its Egypt office. The research department focuses on ‘Actionable Digital Insights’ including web listening reports, social performance analytics and crowdsourcing insights via the in-house Ask4insight platform and network.
Hug Digital added its research department earlier this year to service its clients across the MENA region including EMAAR, Americana Group, Cairo Festival City Mall and others.
“Data is empowering, and deeper information is needed to take action in the digital space. Spotting an insight is a creative process in of itself. The digital industry has experienced a surge in growth across the MENA region, as such, clients are increasingly turning to agencies that provide more wholesome digital solutions that are backed by verifiable data and figures in order plan future strategies accordingly,” stated Youssef Shalaby, Head of Research at Hug Digital.