As Ecommerce Gains Pace, Du, Truebell Head To Pure Plays

With the global pandemic hitting and lockdown increasing, the world is drastically going digital. Consequently, more and more brands are trying to strengthen their presence with the platforms in the domain to take their products and services to the consumers for better reach.

According to the latest report from the National Economic Register, the UAE’s ecommerce sector issued 196 licenses in May, the highest number allocated to any sector in the country. Research also revealed a 300% growth in demand for ecommerce services in the first five months of the year.

Truebell has stated expansion of its ecommerce offering, giving brands new omni-channel opportunities in this fast growing segment. Truebell will now sell a range of products on 24 online mainstream and specialised platforms, including Amazon, Noon, Sprii, MumzWorld and FirstCry. Initially, 900 products will be available with plans in place to increase this as demand comes through.
Truebell claims to have created a dedicated warehouse in the main distribution hub, where a dedicated team is responsible for all storage as well as pick, pack and dispatch.

Bhushant J. Gandhi, Truebell Divisional Manager, Retail & Food Service said, “As part of our business strategy, we have held extensive discussions with several ecommerce platforms to add to our existing distribution channels and contribute to our overall growth. As a consequence of COVID-19, we have expedited this process and we are now in a position to sell a vast range of products online and support our clients who may be faced with limited ecommerce penetration capacity, ultimately enabling them to broaden their reach and increase sales.”

“Our expansion into ecommerce has been two fold. Firstly, the growth in demand from consumers for online shopping portals has grown incredibly in recent times and this continues to increase as a result COVID-19 and the various restrictions that have been implemented. Secondly, the pandemic has impacted every industry around the world. It is therefore imperative that we work together to begin the first tentative steps to recovery. By creating e-commerce access to the brands we sell, we can support those who would not have necessarily had the scope or ability to sell their products online,” he added.

du, from Emirates Integrated Telecommunications Company (EITC) has stated a new partnership agreement with Amazon to provide greater and more convenient choices to customers in the UAE. All new and existing du customers are now said to be able to purchase a range of products and services directly from through the Amazon Shopping app or via the browser, while enjoying a variety of payment options and fast and reliable deliveries. du products on include prepaid and postpaid plans, data packages in addition to devices.

“We succeed when our partners succeed. We are delighted to partner again with du to exclusively offer a series of their products and services on Having the most important, in-demand products and services available on our website and app is amongst our top priorities. This latest collaboration with du is a significant milestone. Telecommunication customers now have another easy and convenient platform to acquire the solutions they require. Products are available for both Amazon and du customers in the UAE to purchase with direct delivery to their doorstep. We look forward to working alongside our valued partners at du during the coming period,” commented Ronaldo Mouchawar, VP of Amazon Middle East and North Africa.