Global Web Index has taken a close look at 10 car brands, exploring which owners are most willing to actively advocate their chosen brand to others –– defined as a willingness to write positive reviews or actively recommend the brand to friends or family. Mercedes-Benz… Read More
The merger of MEC and Maxus that has put media, content and technology under the same roof has been finally christened as Wavemaker. According to agency officials, the brand mark Wavemaker reflects the agency’s “heritage, born from WPP and GroupM”. Tim Castree, Global CEO, MEC… Read More
CarInsight.com, a car search website has appointed The MediaVantage as their exclusive media sales representatives for the Middle East. The contract, awarded after a competitive pitch enables The MediaVantage to sell advertising and manage all related commercial opportunities for CarInsight.com, which is now among UAE’s… Read More
Augustus, a ‘New Media’ company and publisher of Lovin Dubai, has announced its expansion into the Saudi Arabia market with the launch of Lovin Saudi. Augustus, based in Dubai, is the area developer franchisee for the Lovin Group in the Middle East and North Africa… Read More
Travel search engine, Skyscanner, has appointed The MediaVantage, as its exclusive sales representative in the Middle East region. “We have been successfully working with The MediaVantage for the past 6 months and we’ve witnessed an excellent set of results through our relationship. Now we feel… Read More
Omobono, a creative and technology agency has taken on board Helen Rankin as its Strategic Account Director. Ms Rankin will play a pivotal role in leveraging digital innovation and behavioural design to create effective strategic solutions for Omobono’s growing portfolio of clients. Based in Dubai,… Read More
In its latest report co-authored by Gartner, Criteo brings the best practices and technology solutions marketers and retailers are utilizing to create a seamless, personalized customer experience. Heightened customer expectations, declining loyalty, compressed margins and an explosion of consumer choice have created a viciously competitive… Read More
CNN and Snapchat are now bringing breaking news to its users. CNN, Snapchat Discover’s launch partner, unveiled ‘The Update’ – a brand new daily Snapchat Show that provides a rundown of the biggest news from CNN reporters and bureaus around the world. Tapping into the… Read More
After revamping how News Feeds and other icons are displayed on the LinkedIn homepage, the professional network has now introduced videos feature on its mobile app. Mostly users do not use LinkedIn daily as much as they do Facebook or Twitter, considering the latter two… Read More
Grayling, an integrated communications agency, has bagged the McLaren Automotive business for the Middle East, Africa and Latin America region. With over 30 years of experience in the region, Grayling is set to play an important role in strengthening McLaren’s PR footprint in the region.… Read More
