Baroque Film has won the global brief to launch the 2017 collection of Italian sportswear company Freddy. The upcoming campaign will include film, online videos, print and social media, with the shoot to take place in Dubai over three days. The campaign is expected to… Read More
Zenith has brought machine learning to planning. The agency has developed automation of digital planning that it believes will deliver improvement in effectiveness for marketers and allow better optimization of digital media. Over the past six months, a task force comprising data scientists and strategists… Read More
Twitter’s global work staff restructure is continuing, and the latest development is the exit of the microblogging platform’s Chief Operating Officer, Adam Bain. Twitter has informed that its Chief Financial Officer, Anthony Noto, will assume the COO role, as the company seeks for a new… Read More
Lulu Group International, the Abu Dhabi headquartered retail and hospitality group further expanded its operations by taking its food processing and logistics base to the USA. Y International, a wholly owned subsidiary of the group, has launched its operation in Lyndhurst, New Jersey. The export… Read More
While some once doubted whether podcasts could continue to thrive as people moved beyond PCs/laptops to get online via other devices, data from Global Web Index makes it clear that it’s a genre which remains important – thanks largely to greater accessibility via mobile combined… Read More
Buzzeff.tv, an online video publisher expert, has introduced an automated, streamlined version of video ad buying to the Middle East and Africa (MEA) region. The company claims that through its programmatic offer, brands can now reach 50 million unique users per month in MEA across… Read More
Riyadh has been named the sixth fastest growing travel destination in the world, according to the Mastercard Global Destinations Cities Index 2016 which was released recently. Riyadh, with a compounded annual growth rate of 16.45 percent, is one of four cities from Middle East and… Read More
beIN Meida has entered a multi-year content deal with Warner Bros International Television Distribution. The deal will enable beIN to acquire premium content from the studio such as ‘Arrow’, ‘Gotham’ and ‘Originals’. beIN will also acquire the exclusive second pay window rights to Warner Bros… Read More
In adherence with the directives of the leadership to transform Dubai into the happiest city in the world, Dubai Electricity and Water Authority (DEWA) signed a Memorandum of Understanding (MoU) with Intel Corporation Middle East, to enhance cooperation and develop new initiatives, achieving the happiness… Read More
The Roads and Transport Authority of Dubai (RTA) has selected the GITEX Technology Week 2016 as the stage to sign on some key partnerships that will shape its year ahead. RTA has partnered with Network International, a payment solutions provider in the Middle East and… Read More
