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Author: AM News Desk

1 In 4 UAE Marketeers Intends ‘Very Large’ Increase In Mobile Marketing Spending

1 In 4 UAE Marketeers Intends ‘Very Large’ Increase In Mobile Marketing Spending

5 years ago by AM News DeskAM Tech

With COVID-19 accelerating the shift to mobile and contactless experiences, 84% of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers. This according to findings from the latest research ‘State of Mobile App Strategies in the Middle East’,… Read More

The Real Deal In The ‘Big Deals’

The Real Deal In The ‘Big Deals’

5 years ago by AM News DeskMarketing

The astounding deals that ecommerce leaders as well as omnichannel retailers offer their customers during November mark the start of another year-end battle for customer dollars and devotion. These mega-offers serve as alternative routes to win over buyers, many of them already fatigued with the… Read More

France To Participate In 2021 Edition Of VIV Middle East & Africa Exhibition

5 years ago by AM News DeskMarketing

The French pavilion will be hosting 15 French companies specialized in: Animal feed & nutrition, animal health, equipment and innovative solutions for hatchery & laboratory and Efficient egg processing lines, packaging. The national pavilion will showcase the latest French technologies in the livestock industry and… Read More

Middle East Ad Spend On Facebook And Instagram Climbs 33.32% YoY In Q3

Middle East Ad Spend On Facebook And Instagram Climbs 33.32% YoY In Q3

5 years ago by AM News DeskDigital

Emplifi, a unified customer experience (CX) platform, today released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad spend, organic social media brand efforts, and CX trends. According to Emplifi’s most recent data, ad spend on… Read More

Snapchat Announces A New Music Licensing Agreement With Sony Music Entertainment

Snapchat Announces A New Music Licensing Agreement With Sony Music Entertainment

5 years ago by AM News DeskAM Tech

With the aim to transform the way Gen Z listens to and discovers new music, Snap Inc. has established a new partnership with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library. With over 200 million Snapchatters engaging with augmented reality every… Read More

CNN Highlights Digital Transformation In The Middle East

CNN Highlights Digital Transformation In The Middle East

5 years ago by AM News DeskAdvertising

In this month’s episode of Marketplace Middle East, CNN’s Eleni Giokos, Jomana Karadsheh, and Hadas Gold look at how technology and cognitive cities are transforming the region. Giokos presents the show from the annual Future Investment Initiative in Riyadh, Saudi Arabia where global leaders gathered… Read More

Landmark Group’s Flagship Beat Diabetes Initiative Returns With Its 12th Edition

Landmark Group’s Flagship Beat Diabetes Initiative Returns With Its 12th Edition

5 years ago by AM News DeskMarketing

The Landmark Group, the region’s leading retail and hospitality conglomerate, today announced that it has flagged off the 12th edition of its annual CSR campaign, Beat Diabetes. The Group is set to host a day-long Beat Diabetes event this year on Friday, 26 November, at… Read More

Adidas New Film On Race For Deserts Features Zidane

Adidas New Film On Race For Deserts Features Zidane

5 years ago by AM News DeskMarketing

Continuing to build on its contributions to help reduce our impact on the environment, adidas is uniting people through sport to create change by inviting the city of Dubai to Race for the Deserts on November 27th. The event aims to raise awareness of the… Read More

GHM Promotes Clement Koh To Executive Vice President Of Sales And Marketing

GHM Promotes Clement Koh To Executive Vice President Of Sales And Marketing

5 years ago by AM News DeskMarketing

Renowned for its internationally-acclaimed properties in exotic travel destinations worldwide, General Hotel Management Ltd (GHM) has appointed Clement Koh to be the group’s inaugural executive vice president for sales and marketing. In this newly created role, Koh will continue to oversee GHM’s strategic expansion of… Read More

HAYVN, A UAE Based Global Leader In Institutional Digital Currency, Closes Series A Funding

HAYVN, A UAE Based Global Leader In Institutional Digital Currency, Closes Series A Funding

5 years ago by AM News DeskTop News

The UAE is poised to be a global hub for the emerging asset class that is digital currency and a flurry of activity in this ecosystem has seen the sector grow rapidly. HAYVN, a global institutional digital currencies platform based in Abu Dhabi have clear… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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