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ENOC Appoints Jack Morton To ‘Reimagine Energy’ At Expo 2020 Dubai

ENOC Appoints Jack Morton To ‘Reimagine Energy’ At Expo 2020 Dubai

2 months ago by Kiran KidwaiTop News

ENOC Group has appointed brand experience agency, Jack Morton, as the lead creative agency and project management consultant for its sponsorship activation at Expo 2020 Dubai. The agency is conceptualizing and delivering ENOC’s brand experience ‘Reimagine Energy’. The appointment follows a competitive pitch in which… Read More

Rewind 2018: 20 Most Read Stories Of The Year

Rewind 2018: 20 Most Read Stories Of The Year

12 months ago by AM News DeskTop News

Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More

BIOS, VeChain Partner For Blockchain-As-A-Service In ME

BIOS, VeChain Partner For Blockchain-As-A-Service In ME

12 months ago by AM News DeskTop News

VeChain and BIOS Middle East have formed a partnership to co-market and implement a framework of blockchain-as-a-service (BaaS) and blockchain enabled cloud services. VeChain’s blockchain solutions for enterprises including internet of things (IoT) will assist cloud service providers such as BIOS Middle East to provide… Read More

Four Insights For Effective Marketing In MENA

Four Insights For Effective Marketing In MENA

1 year ago by AM News DeskTop News

As the global economy undergoes challenges creating pressures on marketing, every region is looking at trends that will combat ineffective marketing. For the Middle East & North Africa (MENA) region, some of these trends reiterate the importance of disruptive thinking and local insights, in addition… Read More

LinkedIn’s First Self-Service Data Product Gives Talent Insights

LinkedIn’s First Self-Service Data Product Gives Talent Insights

1 year ago by AM News DeskDigital

In order to help talent professionals to keep track of workforce market trends, identify talent pools and understand how talent flows to and from peers, LinkedIn has launched a business intelligence tool ‘Talent Insights’. LinkedIn’s first self-service data product, Talent Insights taps into its network… Read More

Publicis Groupe’s Marcel Is Finally Here

Publicis Groupe’s Marcel Is Finally Here

2 years ago by Zeba MahmudTop News

What can be called as one of its more ambitious bets under its Chairman and CEO, Arthur Sadoun, Publicis Groupe has finally ‘unboxed’ Marcel with the objective to transform from a holding company to an enterprise platform. Marcel, named after Publicis Groupe founder Marcel Bleustein-Blanchet,… Read More

Qualcomm, Facebook Bring Connectivity To Urban Areas

Qualcomm, Facebook Bring Connectivity To Urban Areas

2 years ago by AM News DeskTop News

Qualcomm Incorporated and Facebook are working together to deliver high-speed internet connectivity with Facebook’s Terragraph technology through the development of a multi-node wireless system based on 60GHz technology from Qualcomm Technologies. Working with various operators and manufacturers, this terrestrial connectivity system aims to improve the… Read More

Strive ME Appoints DMS As Exclusive Ad Sales Representative

Strive ME Appoints DMS As Exclusive Ad Sales Representative

2 years ago by AM News DeskTop News

DMS, which serves as the official digital arm of Choueiri Group, has formed a partnership with Striveme.com, an Arabic online platform, dedicated to premium coverage of automotive, luxury & lifestyle. Strive is collaborative work between Kooora.com and a consortium of digital media and technology experts… Read More

GCC F&B Market Set To Grow To USD 196Bn By 2021: Study

GCC F&B Market Set To Grow To USD 196Bn By 2021: Study

2 years ago by Zeba MahmudTop News

The food and beverage sector in the Gulf Cooperation Council (GCC) states is expected to continue to grow at 7.1 percent annually, reaching USD 196 billion by 2021, from the current USD 130 billion, according to MENA Research Partners. Saudi Arabia alone accounts for more… Read More

Data Point: 16-24s Most Likely To Pay For Music Streaming

Data Point: 16-24s Most Likely To Pay For Music Streaming

2 years ago by Kiran KidwaiTop News

More than six in 10 internet users are streaming music each month, but thanks to the availability of ad-supported tiers, account sharing and free trials, it’s a significant step down from the number who are paying for these services. Nevertheless, just as younger internet users… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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