What can be called as one of its more ambitious bets under its Chairman and CEO, Arthur Sadoun, Publicis Groupe has finally ‘unboxed’ Marcel with the objective to transform from a holding company to an enterprise platform. Marcel, named after Publicis Groupe founder Marcel Bleustein-Blanchet,… Read More
Qualcomm Incorporated and Facebook are working together to deliver high-speed internet connectivity with Facebook’s Terragraph technology through the development of a multi-node wireless system based on 60GHz technology from Qualcomm Technologies. Working with various operators and manufacturers, this terrestrial connectivity system aims to improve the… Read More
DMS, which serves as the official digital arm of Choueiri Group, has formed a partnership with Striveme.com, an Arabic online platform, dedicated to premium coverage of automotive, luxury & lifestyle. Strive is collaborative work between Kooora.com and a consortium of digital media and technology experts… Read More
The food and beverage sector in the Gulf Cooperation Council (GCC) states is expected to continue to grow at 7.1 percent annually, reaching USD 196 billion by 2021, from the current USD 130 billion, according to MENA Research Partners. Saudi Arabia alone accounts for more… Read More
More than six in 10 internet users are streaming music each month, but thanks to the availability of ad-supported tiers, account sharing and free trials, it’s a significant step down from the number who are paying for these services. Nevertheless, just as younger internet users… Read More
Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country of residence according to a YouGov Omnibus research. The online survey comparing the opinions of over 2,000 respondents born between the… Read More
With an active user base of 2 billion, there are many firsts that Facebook is faced with – perhaps the most important one being the responsibility that it puts on the platform not only in protecting the privacy and other rights of its users but… Read More
GroupM’s significant portfolio restructure that will merge two of its agencies – MEC and Maxus into a yet to be named entity will take some time before its takes shape in the Middle East & North Africa (MENA) region. “We are just beginning a transition… Read More
On account of the national holiday for observing Isra’a Wal Mi’raj, the Arabian Marketer office will resume work on April 24, 2017. Best wishes and see you then…
Cannes Lions has assembled 21 jury members to judge the Pharma Lions and the Health & Wellness Lions awards at this year’s Cannes Lions. Lions Health, the two-day specialist event focusing on creative excellence in healthcare communications, kicks off the 2017 Cannes Lions International Festival… Read More
