A seminal report launched by the World Government Summit Organization (WGS) which highlights 21 critical priorities within five focus areas offers a source of direction for governments as they tackle post-COVID-19 recovery. Wealthier economies will shoulder almost half the cost of the COVID-19 crisis, which… Read More
The Arabian Marketer, and the entire family of AM Media Corp (AM Unicorns & AM Taleem), wish all our readers blessed last few days of Ramadan, and a Happy Eid Al Fitr. To celebrate with our family and friends, our offices are closed from May… Read More
KPMG has urged the government ministries, institutions, authorities in Saudi Arabia to focus on key priority digital agendas that would help navigate the COVID-19 crisis and beyond, such as telehealth, digital education, and teleworking. “The digital transformation in these unprecedented circumstances has become a pressing… Read More
STEP Conference has announced a selection of 10 startups among 300 of this year’s showcasing startups featuring some of the emerging markets’ newest and most exciting ventures from 24 different countries including India, Hong Kong, GCC, Levant, UK and US amongst others. From finance and… Read More
ENOC Group has appointed brand experience agency, Jack Morton, as the lead creative agency and project management consultant for its sponsorship activation at Expo 2020 Dubai. The agency is conceptualizing and delivering ENOC’s brand experience ‘Reimagine Energy’. The appointment follows a competitive pitch in which… Read More
Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More
VeChain and BIOS Middle East have formed a partnership to co-market and implement a framework of blockchain-as-a-service (BaaS) and blockchain enabled cloud services. VeChain’s blockchain solutions for enterprises including internet of things (IoT) will assist cloud service providers such as BIOS Middle East to provide… Read More
As the global economy undergoes challenges creating pressures on marketing, every region is looking at trends that will combat ineffective marketing. For the Middle East & North Africa (MENA) region, some of these trends reiterate the importance of disruptive thinking and local insights, in addition… Read More
In order to help talent professionals to keep track of workforce market trends, identify talent pools and understand how talent flows to and from peers, LinkedIn has launched a business intelligence tool ‘Talent Insights’. LinkedIn’s first self-service data product, Talent Insights taps into its network… Read More
What can be called as one of its more ambitious bets under its Chairman and CEO, Arthur Sadoun, Publicis Groupe has finally ‘unboxed’ Marcel with the objective to transform from a holding company to an enterprise platform. Marcel, named after Publicis Groupe founder Marcel Bleustein-Blanchet,… Read More
