ENOC Group has appointed brand experience agency, Jack Morton, as the lead creative agency and project management consultant for its sponsorship activation at Expo 2020 Dubai. The agency is conceptualizing and delivering ENOC’s brand experience ‘Reimagine Energy’. The appointment follows a competitive pitch in which… Read More
Not unlike its preceding years, 2018 continued to present challenges of a weak economy and ad spend activity to marketers and agencies in the Middle East & North Africa (MENA) region. It is hence no surprise that 2018 was among one of the most active… Read More
VeChain and BIOS Middle East have formed a partnership to co-market and implement a framework of blockchain-as-a-service (BaaS) and blockchain enabled cloud services. VeChain’s blockchain solutions for enterprises including internet of things (IoT) will assist cloud service providers such as BIOS Middle East to provide… Read More
As the global economy undergoes challenges creating pressures on marketing, every region is looking at trends that will combat ineffective marketing. For the Middle East & North Africa (MENA) region, some of these trends reiterate the importance of disruptive thinking and local insights, in addition… Read More
In order to help talent professionals to keep track of workforce market trends, identify talent pools and understand how talent flows to and from peers, LinkedIn has launched a business intelligence tool ‘Talent Insights’. LinkedIn’s first self-service data product, Talent Insights taps into its network… Read More
What can be called as one of its more ambitious bets under its Chairman and CEO, Arthur Sadoun, Publicis Groupe has finally ‘unboxed’ Marcel with the objective to transform from a holding company to an enterprise platform. Marcel, named after Publicis Groupe founder Marcel Bleustein-Blanchet,… Read More
Qualcomm Incorporated and Facebook are working together to deliver high-speed internet connectivity with Facebook’s Terragraph technology through the development of a multi-node wireless system based on 60GHz technology from Qualcomm Technologies. Working with various operators and manufacturers, this terrestrial connectivity system aims to improve the… Read More
DMS, which serves as the official digital arm of Choueiri Group, has formed a partnership with Striveme.com, an Arabic online platform, dedicated to premium coverage of automotive, luxury & lifestyle. Strive is collaborative work between Kooora.com and a consortium of digital media and technology experts… Read More
The food and beverage sector in the Gulf Cooperation Council (GCC) states is expected to continue to grow at 7.1 percent annually, reaching USD 196 billion by 2021, from the current USD 130 billion, according to MENA Research Partners. Saudi Arabia alone accounts for more… Read More
More than six in 10 internet users are streaming music each month, but thanks to the availability of ad-supported tiers, account sharing and free trials, it’s a significant step down from the number who are paying for these services. Nevertheless, just as younger internet users… Read More
