PepsiCo has announced the 10 companies selected for the first MENA edition of the Greenhouse Accelerator programme following a rigorous multi-stage judging process. The programme was launched in partnership with the UAE Ministry of Climate Change and Environment and formalised following the signing of an… Read More
Today, OPPO announced its participation at the Mobile World Congress (MWC) 2022 in Barcelona from February 28th to March 3rd, 2022 with the theme of “Shape the Future”. OPPO will showcase its new connectivity product, record-breaking mobile technologies, R&D achievements in AR and 5G, and… Read More
Since launch, we’ve been busy Zooming out, Uber has been busy since we launched in MENA. Over 31 million riders have taken trips, and drivers have always been there to support, with 703,000 drivers in Egypt, 530,000 drivers in Saudi Arabia and 18,000 drivers… Read More
Today, Bose welcomes a new addition to its iconic SoundLink Bluetooth® speaker family: the SoundLink Flex. The Flex delivers the best audio performance for a portable speaker its size in an all-new, grabbable, and ultra-rugged design. It is packed with exclusive Bose technologies to deliver… Read More
A successful tasting promotion event was held on 8th December at 7.30 pm in AIRWERKS Café in Dubai, in the frame of the implementation of the EU financed campaign EU BEE HONEY, where consumers had the opportunity to directly taste the promoted European Bee Honey… Read More
Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s leading platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-Lib.io’s platform was… Read More
Ericsson is launching its Intelligent Automation Platform, a service management and orchestration product which enables any mobile network to be intelligently automated. Building on existing offerings, including cloud native dual-mode 5G Core and the Cloud RAN portfolio, the company is adding the Ericsson Intelligent Automation… Read More
ALL ADVERTISING, not just advertising made for or by women. The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, boasts a jury for 2022 that includes some of the most respected leaders from the advertising and marketing… Read More
• stc and Ericsson partner on sustainability initiatives within the Information and Communication Technology (ICT) industry • The partnership explores diversified energy sources • Ericsson to deploy proof-of-concept sustainable site solutions showcasing how renewable energy can power networks stc and Ericsson (NASDAQ: ERIC) have signed… Read More
Online car buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel Data from YouGov’s “International Automotive report 2021” reveals young adults in the UAE, between 25-34 years show the greatest incidence of… Read More
