LinkedIn, the 12-year-old professional, social network ended the last quarter of 2015 with 414 million members, an increase of 3.43 percent from the last quarter. Unique visitors were up 7 percent to an average of 100 million per month and member pageviews grew 26 percent. Mobile… Read More
Dentsu Group has continued it growth story in 2015. The Group that operates through in two major entities -Dentsu Inc. and Dentsu Aegis Network – is aligned for the 2015 fiscal year. Dentsu Group’s gross profit for 2015 is at 761,996 million Yen. This was 12.6 percent higher from the prior… Read More
Twitter has lived 2015 with ‘mixed-emotions’. In the fourth quarter of 2015 the company tried two big things to get more people to use its social networking site. Firstly, it introduced a new feature, Moments, to make it easier for users to keep up with… Read More
Earlier this month, Alphabet, Google’s recently formed holding company, had created significant buzz for its impressive quarterly earnings report, surpassing Apple to become the world’s most valuable company with a market capitalization of around USD 560 billion. The last time Alphabet (then still under the… Read More
Omnicom Inc. has closed 2015 on a good note. The quarterly revenues decreased 1 percent year-over-year to USD 4.15 billion from USD 4.19 billion. The holding company informed that the decrease in revenues was due to decline in revenues from acquisitions, net of dispositions and… Read More
Interpublic Group (IPG) has ended 2015 with a boost in total organic revenue, beating the expectations in the fourth quarter. IPG is currently the third largest advertising company in the world and its portfolio include McCann Worldgroup, FCB, Mediabrands and Weber Shandwick among others. In… Read More
Publicis Groupe has witnessed modest growth ahead in the last quarter after a difficult year. Publicis reported that its revenue for 2015 rose by 32.3 percent to USD 10 billion, while net income jumped 25.1 percent to just over USD 1 billion on the strength… Read More
A cola can make any meal special, or so believes Pepsi. In its latest communication, the cola major is inviting audiences, in its usual upbeat fashion, to “make any meal exciting with a Pepsi”. The ad begins with a group of friends having everyday meals,… Read More
Pizza Hut has embarked on #IDoDare campaign in an attempt to allow customers to readily decide on the kind, number and mixture of toppings that they would like on their pizza. These toppings can include anything from veggies to different kinds of cheeses to other varieties of… Read More
KFC and Pepsi may well be a perfect combo for fried chicken and burger lovers, but add music to that, and the package is a wholesome punch of entertainment. In a combined effort to surprise and delight their customers, KFC and Pepsi joined hands to… Read More
