OSN is gearing up to add five new channels to its bouquet beginning February 1, 2016. The new channels highlights OSN’s strategy for 2016, which is to consolidate its market presence by offering subscribers premium content that is available in HD and to strengthen its… Read More
Coke Studio is all set to come back to MBC4 – this season with the aim to celebrate heritage and tradition through music on the streets of the Arab world. The ‘Coke Studio Bel 3arabi’ season four will be launching on January 15, 2016 with… Read More
UAE based publisher, The National, has brought back #CycleToWorkUAE campaign. The initiative, originally launched in January 2015, aims to increase the activity levels for UAE office goers and in turn reduce the frequencies of obesity, diabetes and heart diseases in the country. In the second… Read More
The launch of Netflix in the Middle East and North Africa (MENA) region promises to be an interesting development not only for Netflix but also for MENA onliners and the industry. While Netflix is living up to its claim of truly becoming global by entering… Read More
Online video network, Netflix, has embarked on a large scale global expansion, entering more than 130 new countries including a significant portion of the Middle East and North Africa (MENA) region. Making the announcement at the ongoing Consumer Electronics Show in Las Vegas, Co-founder and Chief Executive Officer of… Read More
Jumeirah Group has appointed OMD as its search engine marketing (SEM) agency. OMD was retained the above-the-line media planning and buying account at the end of 2014 for the Jumeirah Group. The agency will now also service the brand’s SEM needs from Dubai with hubs in… Read More
The Coca-Cola Foundation, in partnership with INJAZ Al-Arab, has kicked off the eighth edition of the program ‘Ripples of Happiness’ (ROH). The initiative aims to inspire university students to identify and implement projects bearing positive impact on their communities, while providing students with guidance and resources.… Read More
Criteo is putting its best foot forward in the region with the appointment of Dirk Henke as its Managing Director for Emerging Markets, and the move to a new office in Dubai Media City. Mr Henke, who is relocating from Munich, will be leading the… Read More
The year 2015 was dubbed as the ‘Reviewmageddon Year’ by many due to the large number of creative and media contracts that were up for renewal in the year. Much of this action was taking place by global brands, with an impact over most markets.… Read More
The marketing, advertising and media industry in the Middle East and North Africa (MENA) region has seen its usual share of busy in 2015. As we bid adieu to 2015, The Arabian Marketer recaps the top headlines that not only stood out but also promise… Read More
