The automotive industry maintains its top position among 15 industries studied in the 2019 Brand Intimacy Report. Over the last three years, the automotive industry has scored the highest among others, demonstrating the strength of the emotional bonds between consumers and automotive brands. Ford ranked… Read More
Accenture has extended its agreement with Dubai World Trade Centre (DWTC) to serve as the Exclusive Digital Transformation Partner of GITEX Technology Week, marking the fifth consecutive year that Accenture will hold the role. At the event, which runs from October 6–10, 2019 at DWTC,… Read More
Sectors such as marketing, hospitality & entertainment, business consultancy and banking & finance are looking are on a hiring spree of sorts, according to a Bayt.com and YouGov survey. The research conducted in the Middle East & North (MENA) region indicated that advertising, marketing and… Read More
Three out of four bank customers in the UAE prefer online banking over traditional bank visits, with majority visiting banks lesser and lesser. This is according to a study commissioned by Banker Middle East Industry Awards, a banking and finance event in the MENA region,… Read More
Zain and Microsoft have entered into a partnership to accelerate digital transformation among its small and medium-sized enterprise (SME) customers, through the provision of trusted cloud services. The partnership will allow existing Zain customers to benefit from launch offers and special promotions while connecting Kuwait’s… Read More
Using “collective experiences” as the calling card, Majid Al Futtaim has launched a new app-based lifestyle rewards program, Share that allows customers to earn and spend points at 2,300 outlets in its 16 shopping malls and 11 hotels in the UAE. Share was conceptualized from… Read More
The UAE has far higher levels of trust in Internet of Things (IoT) technologies, such as smart home devices and wearables, compared to Europe, according to research commissioned by global cybersecurity leader Palo Alto Networks. The research shows that 71 percent of respondents in the… Read More
Snap Inc. has launched the 3D Camera Mode on Snapchat. The platform explains the new feature will allow Snapchatters to create Snaps that change in perspective depending on how users view them on their phones. “With the introduction of depth and interaction, Snaps can capture… Read More
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Turner Asia Pacific have created a digital campaign starring the popular Chinese emoticon ‘Tuzki’. This is part of Dubai Tourism’s efforts to increase tourist traffic to the emirate from China. Citing China as one of… Read More
Etihad Airways, the national airline of the United Arab Emirates, has re-launched etihad.com, as part of simplifying the online customer journey. The refreshed website is now live globally on all Etihad’s site editions in 16 languages. “Enhancing the guest experience is at the heart of… Read More
