Microsoft today announced a new leadership appointment in its Middle East and Africa (MEA) operations, with Mirna Arif, General Manager of Microsoft Egypt since 2020, transitioning to a regional role as General Manager, Middle East and Africa Growth Markets. In her new capacity, Mirna will… Read More
Snowflake, the AI Data Cloud company, today announced Chris Niederman as Senior Vice President of Alliances & Channels, starting July 21, 2025. Niederman will be responsible for leading the Snowflake global channel and partner ecosystem, and driving growth and collaboration through the Snowflake AI Data… Read More
Barcelona – Spanish fragrance house Eurofragance announces a strategic leadership change in the Middle East in the running of the Gulf region, a key market for the business, with the appointment of Oumayma Tabet as the new General Manager for the region, effective January 2026. Antoine de Riedmatten, who has… Read More
ROSHN Group, Saudi Arabia’s leading multi-asset real estate developer and a Public Investment Fund (PIF) company, is participating for the first time at INNOPROM, Russia’s largest industrial trade fair. Joining as part of the country’s Invest Saudi trade delegation – the Kingdom is this year’s… Read More
Google announced today the launch of Veo 3, Google’s state-of-the-art video generation model that enables people to bring their creative vision to life through a mesmerising combination of visuals and sound. Veo 3 is now accessible to all Google AI Pro subscribers across the region. … Read More
Muscat Municipality officially launched the Muscat Municipality Design Competition 2025 with a site visit recently conducted by His Excellency Ahmed Al Humaidi, Chairman of Muscat Municipality. The visit marked the formal start of this landmark initiative, which is now underway and drawing global attention as… Read More
Newgen Software, a global provider of an AI-first digital transformation platform, announced its inclusion among “Notable Vendors” in Forrester’s The Digital Process Automation Software Landscape, Q2 2025 report, authored by Craig Le Clair et al. The Forrester report defined DPA software as “platforms that develop process… Read More
Spark Foundry ME, part of Publicis Media Middle East, hosted an exclusive beauty summit on 22 May, bringing together LVMH beauty brands and leading media partners for a closed-door session focused on the future of beauty in the region. The event, curated by Publicis Media… Read More
UiPath (NYSE: PATH), a global leader in agentic automation, today announced the appointment of Sara Al-Alsheikh as Regional Vice President (RVP) and Managing Director for Saudi Arabia, Kuwait, and Bahrain, amid rising demand for AI-powered automation adoption across the Gulf. Based in Riyadh, Al-Alsheikh will… Read More
RIYADH, KSA: Platinumlist, the Saudi-based online ticketing platform, examines key changes and trends in the industry, drawing on its decade-long presence in the market. Over the past few years, Vision 2030 and the General Entertainment Authority (GEA) initiatives have driven major investment in cultural and entertainment… Read More
