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Author: Hussam El-Hage

Journey To The Unreachable ‘Client Side’

Journey To The Unreachable ‘Client Side’

3 years ago by Hussam El-HageAdvertising

Ever since I joined the media industry in Dubai, about five to six years ago, there was a recurring conversation between entry to mid-level employees that I would hear, “three years, and move to client side”, “got to stick it out another year and I’ll… Read More

Regulating The Titans Of Social Media

Regulating The Titans Of Social Media

3 years ago by Hussam El-HageContributors

The evolving online consumer behavior had media, creative, PR, marketers, publishers and the entire agency world gravitate towards the single concept of the rise of content. Gone are the days of mass communication and the era of personalization is here, where influencers hold the key… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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