Hussam El-Hage, Author at AM Marketing, Media, Advertising News in MENA

Journey To The Unreachable ‘Client Side’

2 months ago by Hussam El-HageAdvertising

Ever since I joined the media industry in Dubai, about five to six years ago, there was a recurring conversation between entry to mid-level employees that I would hear, “three years, and move to client side”, “got to stick it out another year and I’ll… Read More

Regulating The Titans Of Social Media

2 months ago by Hussam El-HageContributors

The evolving online consumer behavior had media, creative, PR, marketers, publishers and the entire agency world gravitate towards the single concept of the rise of content. Gone are the days of mass communication and the era of personalization is here, where influencers hold the key… Read More