Practically all internet users are now watching video clips online on a monthly basis. However, the majority of these viewers are not just passively engaging with online video content. In fact, it’s now six in 10 online adults who are uploading or sharing videos online,… Read More
Edelman has named Martin Shaw as Performance EVP and Stuart Edwards as COO for Edelman Digital Asia Pacific, Middle East and Africa (APACMEA), both newly created roles effective immediately. Mr Shaw joins from Maxus, where he was head of Digital for APAC, and will take… Read More
It’s well over half of online adults who are visiting the cinema at least once a month and, as per data from Global Web Index (GWI), the ads that these cinemagoers see at the cinema are a significant brand discovery route. Nearly 23 percent from… Read More
With the official launch of Facebook Workplace, Global Web Index explores the demographics of its most likely users – those who fall into the ‘Work Networkers’ audience from its new social media segmentation. LinkedIn’s solid foundations in the work-related networking space present a formidable challenge… Read More
Even as the likes of Nielsen have predicted a better consumer mood in the Middle East & North Africa (MENA) region, led by the likes of markets such as UAE, Saudi Arabia and even Egypt among others, a recent survey, ‘Middle East Consumer Confidence Index’,… Read More
Generational differences are profound when it comes to the amount of time different age groups are spending online on a mobile. Although Millennials tend to spend the longest time online across most devices, it’s on mobile, where they really forge ahead of the older generations… Read More
IPG Mediabrands has launched Healix, a global division focused on Life Science and Healthcare brands. As part of the launch, Healix will have offices in United States with affiliates in EMEA and APAC regions. Healix will dedicate resources to support the majority of IPG Mediabrands’… Read More
Music streaming is now a widespread activity among Millennials – with more than three in four globally saying they used such a service last month. To date, Spotify, Apple Music and SoundCloud have been among the main names to watch in this space. But just… Read More
After WhatsApp announced last month that it would begin sharing user data with its parent company Facebook, consumers have pronounced concerns on data collection and sharing. Although there are often many end-user benefits to such initiatives, it’s a considerable 60 percent in the Middle East and Africa… Read More
As Google gears up to follow in Facebook’s footsteps by moving away from its traditional reliance on cookies towards using logged-in data – improving its ability to track individuals and advertise across different channels, Global Web Index looks at how many devices consumers are using… Read More
