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Author: Philip Wride

In-Game Advertising Adapts To Leverage Growth In Viewership

In-Game Advertising Adapts To Leverage Growth In Viewership

8 months ago by Philip WrideAdvertising

In-game advertising has been used by brands for a long time. Historically it always required involvement from the game developer. They would take the advertising creative and place it into the game code and release a game update. This evolved over time so adverts could… Read More

How Brands Can Leverage The Pokemon Go Craze

How Brands Can Leverage The Pokemon Go Craze

4 years ago by Philip WrideContributors

Over the past few weeks the Pokemon Go craze has swept across the globe as the new hot “thing” for everyone to do irrespective of age, gender or location and this augmented reality mobile game has certainly caused a stir in media circles with stories… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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