In association with Al Bir Society Jeddah that supports women and empowers productive families in Saudi Arabia, Persil Abaya Shampoo of Henkel launched the second consecutive year of its ‘New Beginnings’ campaign in line with the Holy Month of Ramadan. This campaign financially supports 10… Read More
A recent Hotwire research challenges the traditional marketing assumptions as decision makers reveal what influences them. According to the findings of a joint report from Active’s international network Hotwire and Vanson Bourne, one in four (24 percent) decision makers say Facebook is their preferred social channel… Read More
DarkMatter, an international cyber security firm based in the UAE, has appointed Initiative MENA to handle its media planning and buying business. DarkMatter offers integrated cyber security products, services and solutions to customers with sophisticated requirements. “Cyber security is a top priority for governments and businesses… Read More
Numbers indicate that ad fraud has become a serious issue for marketers globally. It is estimated that ad fraud is likely to exceed USD 50 billion globally by 2025. Given the current structure of the industry, the only true victims of the situation are marketers.… Read More
Twitter is addressing an audience of 1.6 billion Muslims globally to be active during Ramadan. From getting real-time updates on Ramadan activities to connecting with people around the world who share the Islamic faith to sharing well-wishes and special moments during the month, Twitter is… Read More
The year 2015 saw a decline in consumer spending weighing down on premium brand retailers in Dubai and the rest of the Middle East. According to a recently released report from Bain and Company, business has been flat in the high-end market this year, as… Read More
The summer is packed with major global sporting events this year – from the Champions League wrapping up to UEFA Euro 2016 kicking off next week and the Summer Olympics happening in August. People from all walks of life will be tuning in and talking… Read More
Global advertising body, World Federation of Advertisers (WFA), and some of the leading advertisers globally have been quick to respond to the latest PageFair report of ad blocking going mobile, which details the extent to which ad blocking technologies are spreading globally. “Brands, whose money… Read More
Instagram has found a place in the lives of big and small companies to leverage the platform for achieving business objectives. As the platform evolves, three key needs have become clear that Instagram has focussed on in a new addition of business tools — stand… Read More
The ad blocking debate moved on from platforms embracing and enabling it to platforms fighting against it. Some of the most renowned websites including the likes of The Telegraph, Forbes and Wired do not allow users to browse further until the ad blocker is disabled… Read More
