On the back of an unprecedented volume of new business wins, award-winning agency BPG (Bates PanGulf, part of WPP) is undergoing a strategic transformation aimed at strengthening its specialist consultancy services and meeting client needs. Underpinned by a digital first, integrated by intent positioning, the… Read More
Visa, the Official Payment Technology Partner of FIFA, today shared its final scorecard on commerce conducted at official FIFA venues during the FIFA World Cup Qatar 2022™ (Qatar 2022™) from November 20 to December 18. Visa spend data at FIFA venues found that by value,… Read More
As countries in the MENA region shift towards investing in digitally inclusive communities through leveraging digital technologies and improving their governments’ services, a “Digital Gap” has occurred, calling for a need for greater digital inclusion. This comes as per PwC Middle East’s latest report “Bridging… Read More
As the FIFA World Cup comes to a close, Snapchatters can relive its exciting moments in augmented reality with the last of Snap’s World Cup MENA AR experiences. To bring Snapchatters closer to the football action, Snapchat commissioned four regional AR developers – Mohamad El… Read More
CARMA, the leading media intelligence service provider and SOCIALEYEZ, region’s leading digital engagement agency, announced that its Founder and Group CEO, Mazen Nahawi, has been presented with the Chairperson’s Lifetime Achievement Award from the Middle East PR Association. This prestigious accolade is a result of… Read More
Emerson, a global software & engineering entity, has joined a group of 18 major multinational companies in signing a pledge to promote gender equality and increase leadership roles for women in the United Arab Emirates. The ”Pledge to Accelerate Women’s Leadership in the UAE Private… Read More
Alma Health, a fully-verticalized digital healthcare provider created to transform the lives of individuals living with chronic conditions, has graduated from Hub71’s Incentive Program, designed by Abu Dhabi’s global tech ecosystem. Hub71’s Incentive Program supports founders on their journeys toward scaling successful tech startups from… Read More
InMobi, a provider of content, monetization, and marketing technologies, has announced the appointment of regional leaders for its newly expanded partnership with Microsoft Advertising in the Middle East and Africa. To build the momentum with the recently announced partnership, InMobi has appointed Jacob Joseph as… Read More
TBWA\Worldwide was today named 2022 Global Agency of the Year by Adweek, one of the leading publications covering the brand marketing ecosystem. TBWA was recognized for its second-best year of growth – second only to an exceptionally strong 2021 – and for driving transformative growth… Read More
The holiday cheer has spread across Riverland™ Dubai! Thousands of visitors embarked on a festive journey as they were greeted with spectacular performances by traditional European dancers and a joyful parade with Santa and friends. Guests also joined the magnificent carollers and buskers by the… Read More
