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Author: Sana Mahmud

Snap Celebrates AR Innovation And Creativity At Lens Fest 2022

3 years ago by Sana MahmudAM Tech

  Celebrating five years of the Snap AR community, Lens Fest, Snap’s augmented reality (AR) creator and developer conference, was held virtually on December 6-7, 2022. The annual event is a celebration of the Snapchat community, designed to inspire innovation and showcase the power of… Read More

CNN Expands The CNN Academy Programme Through Pioneering Breaking News Simulation

3 years ago by Sana MahmudNews Watch

  CNN has delivered a unique journalism training experience to participants from its CNN Academy hubs from across the world as the network further develops its training and education programme, CNN Academy. Over five days, CNN last week created a realistic breaking news environment that… Read More

Adidas Reveals ‘Al Hilm’, The Official Match Ball Of The Fifa World Cup 2022™ Finals

3 years ago by Sana MahmudMarketing

Today, adidas reveals Al Hilm – the Official Match Ball for the semifinals and final of the FIFA World Cup Qatar 2022™. Al Hilm, which translates as “The Dream” in Arabic, follows on from the Official Match Ball of the group stages, Al Rihla, which… Read More

HUB71 And The Mohammed Bin Salman Foundation To Drive Cross-Border Market Access For Startups And Tech Companies In The Region

3 years ago by Sana MahmudAdvertising

Hub71, Abu Dhabi’s global tech ecosystem, and The Mohammed Bin Salman Foundation (MiSK Foundation) have partnered to ease international market access for startups and technology companies between Abu Dhabi and the Kingdom of Saudi Arabia. The partnership will benefit founders seeking a soft-landing into the… Read More

Hisense Collaborates With BudX FIFA Fan FestivalTM To Bring The FIFA Excitement To Life

3 years ago by Sana MahmudMarketing

Hisense, the global electronics and whitegoods manufacturer collaborates with BudX FIFA Fan FestivalTM brought to you by AB InBev and its flagship brand Budweiser to participate in an unmissable experience for football fans in Dubai for FIFA World Cup Qatar 2022TM. The Official BudX FIFA… Read More

With The Help Of A Special Guest, Maurice Lévy And Arthur Sadoun Put The Spotlight On HPV-Related Cancer

With The Help Of A Special Guest, Maurice Lévy And Arthur Sadoun Put The Spotlight On HPV-Related Cancer

3 years ago by Sana MahmudAdvertising

2022 has been a stellar year for Publicis on every front. But rather than celebrate those achievements, the group is leveraging the impact of its annual Wishes film to drive awareness around the Human Papilloma Virus. Despite the fact that 80% of all adults will… Read More

UAE Embassy In Washington, DC Celebrates Nation’s 51st National Day

3 years ago by Sana MahmudMarketing

This week, diplomats at the United Arab Emirates (UAE) Embassy in Washington, DC gathered with American partners and friends to celebrate the UAE’s 51st National Day. The event honored the nation’s remarkable progress since its founding in 1971. Hosted in the Robert and Arlene Kogod… Read More

Ooredoo, Snapchat Tap Into 5G To Create Unique AR Moments For Football

3 years ago by Sana MahmudAdvertising

Ooredoo, Qatar’s ICT provider has joined forces with Snapchat to push the boundaries around innovation and digital transformation. In celebration of the world’s biggest football event, Ooredoo and Snapchat have launched an interactive Augmented Reality (AR) program to enhance the fans’ experience on the ground… Read More

Qualiko Ropes In Motad To Launch A New Marketing Campaign!

3 years ago by Sana MahmudMarketing

Motad, a Dubai-based creative and digital marketing agency, was chosen for Qualiko’s marketing campaign. The Ukraine-based brand Qualiko is well-known for its premium quality frozen chicken in over 80 countries. It operates in a quality-conscious market; thus, the brand required a clutter-breaking campaign in the… Read More

etisalat By e& Launches Hello Business Pitch 3 Competition For The Startup Community

3 years ago by Sana MahmudMarketing

Etisalat UAE, branded etisalat by e& today announced that it is inviting ideators and start-ups to pitch their next big business idea at the third edition of the ‘Hello Business Pitch’ competition, providing an innovative platform to support the growing entrepreneurial ecosystem in the country.… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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