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Author: Sana Mahmud

BeIN Media Group Extends ATP Tour Rights Deal Across MENA Until 2028

BeIN Media Group Extends ATP Tour Rights Deal Across MENA Until 2028

4 months ago by Sana MahmudAdvertising

beIN MEDIA GROUP (‘beIN’), the global sports, entertainment and media group, has renewed its exclusive agreement with ATP Media, the broadcast arm of the ATP Tour, for its ATP Tour broadcast rights in 24 countries across the Middle East and North Africa (MENA) until 2028.… Read More

M42’s Diaverum Expands With UAE Market Entry To Provide Critical Renal Care

M42’s Diaverum Expands With UAE Market Entry To Provide Critical Renal Care

4 months ago by Sana MahmudAdvertising

Diaverum, a global leader in renal care acquired by the M42 in 2023, has announced plans to start operations in Abu Dhabi and Al Ain, bringing advanced technological solutions and personalized patient care to renal patients in the UAE.  As the largest provider of renal… Read More

Displayce Recruits Melissa Desfontaines To Accelerate The Adoption Of Programmatic DOOH In High-Growth Markets

Displayce Recruits Melissa Desfontaines To Accelerate The Adoption Of Programmatic DOOH In High-Growth Markets

4 months ago by Sana MahmudAdvertising

Displayce, Europe’s leading platform for programmatic buying in out-of-home advertising, is taking another step in its global expansion and announces the appointment of Melissa Desfontaines as International Sales Manager. Based in Dubai, she will be responsible for driving the growth of programmatic DOOH in high-potential… Read More

Netflix’s Q4 Earnings: A Record-Breaking Quarter That Cements Its Streaming Dominance

Netflix’s Q4 Earnings: A Record-Breaking Quarter That Cements Its Streaming Dominance

4 months ago by Sana MahmudAdvertising

Netflix has reported its most successful quarter to date, adding an unprecedented 18.9 million new subscribers in Q4, marking the largest quarterly subscriber gain in the company’s history. This achievement has brought the total global subscriber count to over 300 million. Commenting on these impressive… Read More

The One Show 2025 Introduces AI Discipline to Celebrate Innovation

The One Show 2025 Introduces AI Discipline to Celebrate Innovation

4 months ago by Sana MahmudAdvertising

Recognizing the growing influence of artificial intelligence in creative industries, The One Club for Creativity has announced the addition of a new discipline, Creative Use of Artificial Intelligence, to The One Show 2025. This initiative aims to honor the synergy between human creativity and AI… Read More

Cannes Lions Announces Its 2025 Jury President Line-Up

Cannes Lions Announces Its 2025 Jury President Line-Up

5 months ago by Sana MahmudAdvertising

The Cannes Lions International Festival of Creativity has opened for Awards submissions for its 72nd edition, alongside announcing the names of the global experts confirmed to lead the 2025 Juries. Convening in Cannes in June, the Jury Presidents will help benchmark excellence across the world’s… Read More

Publicis Groupe Middle East Appoints Dyala Badran As Chief Content Officer

Publicis Groupe Middle East Appoints Dyala Badran As Chief Content Officer

5 months ago by Sana MahmudAdvertising

Publicis Groupe Middle East has announced the appointment of Dyala Badran as Chief Content Officer for the MENA region. In this role, Dyala will lead the Groupe’s content practice, overseeing strategy, innovation, and scaled delivery across platforms, driving solutions for clients through dynamic and data-driven… Read More

Celebrating Digital Excellence: Winners Announced At The 9th MENA Digital Awards

Celebrating Digital Excellence: Winners Announced At The 9th MENA Digital Awards

5 months ago by Sana MahmudAdvertising

The highly anticipated MENA Digital Awards concluded its 9th edition with a dazzling ceremony in Dubai, celebrating the region’s top digital innovators and pioneers. This year’s event not only recognised exceptional achievements across the digital spectrum but also spotlighted extraordinary individuals and organizations reshaping the… Read More

Launch Of “Green Light Podcast” To Showcase Successful Experiences In Sustainability And Development

Launch Of “Green Light Podcast” To Showcase Successful Experiences In Sustainability And Development

5 months ago by Sana MahmudAdvertising

Active Media Consulting has announced the launch of the “Green Light Podcast”, which aims to highlight success stories in the fields of sustainability, community development, and entrepreneurship. The podcast seeks to create a dialogue platform to explore challenges and opportunities in these areas, encouraging the… Read More

Free Zones Authority Of Ajman Appoints New Marketing Director

Free Zones Authority Of Ajman Appoints New Marketing Director

5 months ago by Sana MahmudAdvertising

The Free Zones Authority of Ajman (FZAA) has appointed Neha Thomas as its new Marketing Director, signaling a strategic move to accelerate growth and enhance its global presence. Ms Thomas brings a proven track record of success and a dynamic approach to marketing, spearheading strategies… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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